Looking Well Maintained On a Daily Basis Is Essential To Men in the United Arab Emirates

LOOKING WELL MAINTAINED ON A DAILY BASIS IS ESSENTIAL TO MEN

The focus on maintaining appearance is becoming increasing important in the United Arab Emirates, as men look at health from a holistic approach. Therefore, they are eating well, investing in healthcare through their health insurance to access regular screenings, incorporating exercise and activities into their lives, and buying male-specific beauty and personal care products rather than neutral or female-orientated products.

MEN’S GROOMING IMPACTED BY ECONOMIC SLOWDOWN

The effect of global and local economic challenges continued in 2017. This led to consumers being cautious with their spending and preparing for the future.

STRONG COMPETITION

Competition was intensive, not only from an increasing variety of products over the review period, but also due to competition from barber shops, men’s salons and men’s spas. Many men use the first two for haircuts, shaving or maintaining their beards, and choose a package that entails hair dye, cut, wash and blow-dry, a manicure and pedicure, and facials.