Professional Beauty Dubai Show 22-23 March 2027

Join us at Professional Beauty Dubai— the place to discover what will be shaping beauty, hair, and wellness in 2027. Be part of a day filled with inspiration and education.

Register your Interest

MAIN STAGE

Feb 02, 10:00am to Feb 03, 5:00pm
MAIN STAGE
Get ready for captivating performances that will leave you inspired and entertained on the PB Main Stage. With celebrity artists and leading industry experts showcasing live demonstrations which are completely free of charge.

Timetable

Colourist of the Year Awards Finalists

Main Stage

A live finalist stage presentation for the Colourist of the Year Awards, showcasing the industry’s most talented and visionary colourists

Dhanrupa Chauhan

Salon Stylist & Colour Technician, Finalist

Rashmi Duseja

Salon Stylist & Colour Technician, Finalist

Hajar Mata

Colour Technician, Finalist

Irina Ulezko

Colour Technician, Finalist

Dhanrupa Chauhan

Salon Stylist & Colour Technician, Finalist

Rashmi Duseja

Salon Stylist & Colour Technician, Finalist

Hajar Mata

Colour Technician, Finalist

Irina Ulezko

Colour Technician, Finalist

Start Time 10:00am
End Time 10:40am

Salon Stylist of the Year Awards Finalists

Main Stage

A live stage showcase featuring the Salon Stylist of the Year Awards finalists, presenting their signature model looks and exceptional styling expertise.

Dhanrupa Chauhan

Salon Stylist & Colour Technician, Finalist

Francia Rubi

Salon Stylist, Finalist

Rashmi Duseja

Salon Stylist & Colour Technician, Finalist

Hannah-Marcia Larden

Salon Stylist, Finalist

Bimla Rai

Salon Stylist, Finalist

Dhanrupa Chauhan

Salon Stylist & Colour Technician, Finalist

Francia Rubi

Salon Stylist, Finalist

Rashmi Duseja

Salon Stylist & Colour Technician, Finalist

Hannah-Marcia Larden

Salon Stylist, Finalist

Bimla Rai

Salon Stylist, Finalist

Start Time 10:45am
End Time 11:25am

NuFACE Microcurrent: Lift, Tone, Contour

Main Stage

The NuFACE on-stage demonstration will showcase the power of microcurrent technology through a live, step-by-step facial demonstration. Attendees will gain expert insight into lifting, toning, and contouring techniques, understand key treatment benefits, and learn how to integrate NuFACE into professional and retail offerings for visible, immediate results

Samia Ramouch

Brand Manager, Beauty Solutions Trading

Abigail Annah Nelson

Sales & Education Area Manager, Beauty Solutions Trading

Samia Ramouch

Brand Manager, Beauty Solutions Trading

Samia has built a dynamic career in the beauty and wellness industry, specializing in building brands in North America and the Middle East, across retail and professional channels. She has driven growth with key regional retailers while developing strong relationships with spa directors, hotel managers, and general managers through strategic partnerships

Abigail Annah Nelson

Sales & Education Area Manager, Beauty Solutions Trading

Abigail has pivoted result driven sustainable growth and education for premium brands across the GCC. Specializing in people’s development ,brand storytelling and sales . Skilled in leading a very diverse team , optimizing sales performance while’s maintaining a dynamic relationship with key retailers, spas, Skincare specialists and key account managers . Expert in reenforcing brand prestige and ensuring successful sales in the luxury market

Start Time 11:30am
End Time 11:45am

The Everyday Hair Fix: Immediate Results Powered by Living Proof

Main Stage

Living Proof experts will demonstrate a quick, wearable, real-life hair fix—something you can easily recreate behind the chair using a curated selection of Living Proof’s best styling products, known for delivering immediate results, frizz control, and long-lasting performance

Abigail Annah Nelson

Sales & Education Area Manager, Beauty Solutions Trading

Veronika Valentova

Brand & Education Manager – Hair & Grooming, Beauty Solutions Trading

Abigail Annah Nelson

Sales & Education Area Manager, Beauty Solutions Trading

Abigail has pivoted result driven sustainable growth and education for premium brands across the GCC. Specializing in people’s development ,brand storytelling and sales . Skilled in leading a very diverse team , optimizing sales performance while’s maintaining a dynamic relationship with key retailers, spas, Skincare specialists and key account managers . Expert in reenforcing brand prestige and ensuring successful sales in the luxury market

Veronika Valentova

Brand & Education Manager – Hair & Grooming, Beauty Solutions Trading

Veronika Valentova is Brand & Education Manager for Hair & Grooming at Beauty Solutions, with over 20 years of international experience in grooming and styling, having built her career in the UK and now based in Dubai. She is a Brand Ambassador for Living Proof and a Regional Trainer and Educator, working closely with beauty advisors and professionals to deliver high-performance hair solutions.

Start Time 11:45am
End Time 12:00pm

XB1 Professional

Main Stage

Vicky Androustsos

Head of Education, XB1 Professionals

Eeman Hawli

Director of Education, XB1 professionals

Vicky Androustsos

Head of Education, XB1 Professionals

Eeman Hawli

Director of Education, XB1 professionals

Start Time 12:00pm
End Time 12:25pm

CHI ColorMaster: Innovative & Creative Thinking Changing the Way You Color Hair

Main Stage

Founded by Dr. Farouk Shami, CHI revolutionized the hair color industry by introducing ammonia-free, ethical formulations. Developed in collaboration with LG H&H, the CHI ColorMaster enables unlimited color customization through advanced digital technology. All CHI products are cruelty-free, paraben-free, and sulfate-free, setting new standards in professional haircare.

Razmig Ayvazian

Educator, Farouk Systems- CHI

Fadi Mehanna

International Director for Business Development, Farouk Systems- CHI

Razmig Ayvazian

Educator, Farouk Systems- CHI

Razmig Ayvazian is a second-generation hairstylist with over 15 years of professional experience and a certified Farouk Systems Educator. He specializes in advanced technical education, product knowledge, and professional development, delivering consistent excellence through structured training, industry expertise, and brand-aligned educational leadership.

Fadi Mehanna

International Director for Business Development, Farouk Systems- CHI

Fadi Mehanna is the International Director for Business Development at Farouk Systems, responsible for driving global growth, advancing international market strategy, and strengthening strategic partnerships. He operates at a senior leadership level to align commercial initiatives with corporate objectives, optimize international performance, and support sustainable, long-term value creation across global markets.

Start Time 12:30pm
End Time 01:10pm

The Creative Reveal, One Brand One Vision

Main Stage

Witness the fusion of technique, artistry and innovation as top tier salon professionals bring Be U Bella products to life.

Rami El hayek

Regional Education Director, Beubella Cosmetics

Arezo Ghorab

Lead Visionary & Educator and Founder, Arezo Salon

Sophia Ghaizi

Entrepreneur and Artistic Educator, MYSTT Salon

Rami El hayek

Regional Education Director, Beubella Cosmetics

I am a creative and seasoned hair professional with over 20 years of experience in the beauty industry, including 12 years as a hairstylist and educator in the Middle East and 8 years in Dubai. I have collaborated with elite magazines, celebrities, fashion shows, photoshoots, weddings, and major beauty events such as Beautyworld, Pro-Beauty GCC, and backstage model services. I was honored with the Cosmopolitan Beautiful Award as Best Hairstylist in the UAE for three consecutive years (2017–2019).

Arezo Ghorab

Lead Visionary & Educator and Founder, Arezo Salon

With over 26 years of experience in the beauty industry, Arezo Ghorab is an accomplished hairstylist, educator, and entrepreneur who blends technical excellence with strategic business insight. A business owner since the age of 24, she has supported brands and professionals in growing their businesses through education, marketing, and business development. Persian-born, raised in Sweden, and based in Dubai since 2011

Sophia Ghaizi

Entrepreneur and Artistic Educator, MYSTT Salon

Sophia Ghaizi is an award-winning hair artist, educator, and entrepreneur with over 25 years in the hair industry. She launched her first business at just 23 years old in the UK, building a career that spanned celebrity hairdressing, session styling, and high-end salon work. Alongside her creative work, Sophia was deeply involved in mentoring and developing salon teams, helping stylists grow both technically and professionally.

Start Time 01:15pm
End Time 01:55pm

Flawless from Base to Bright Eyes: Pro Secrets for All-Day Radiance

Main Stage

Learn how to achieve a flawless base with long-lasting makeup, choose the perfect foundation shade for your skin tone, and master the correct techniques to effectively cover dark circles. Discover professional tips that enhance your complexion, boost confidence, and ensure your makeup looks fresh, radiant, and seamless all day

Nawar Raichura

Celebrity & Multi-Award Winning Makeup Artist

Nawar Raichura

Celebrity & Multi-Award Winning Makeup Artist

Nawar Raichura is a Dubai-based celebrity, multi-award-winning makeup artist and beauty influencer. Born in Kuwait and raised in the UK, she’s known for empowering women through beauty. Twice UK Makeup Artist of the Year, she’s worked with global celebrities and Dubai Bling stars Brianna Fade and Farhana Bodi , Asma Sami from Love Is Blind Habibi, and Taleen Marie and Caroline Stanbury from The Real Housewives of Dubai. Nawar was featured on London Piccadilly Circus Billboard and supported mental health

Start Time 02:00pm
End Time 02:40pm

Healthy Styling Secrets: How to Achieve Long-Lasting Results Without Compromising Hair Health

Main Stage

This session focuses on achieving polished, long-lasting hairstyles while maintaining optimal hair health. I will demonstrate professional styling techniques using GHD tools, explain heat science, and share expert tips to prevent damage, enhance shine, and build styles that last, making it ideal for both professionals and beauty enthusiasts

Arsida Myftari

Educator, GHD

Arsida Myftari

Educator, GHD

Arsida Myftari is a GHD Educator. She specializes in advanced styling techniques, hair health education, and translating brand technology into commercial results through impactful trainings and client-focused demonstrations

Start Time 02:45pm
End Time 03:25pm

Blust On Live Show

Main Stage

Enrique Guzman

Global Ambassador, Blust On

Enrique Guzman

Global Ambassador, Blust On

Enrique Guzman is a globally renowned celebrity hairstylist and educator based in Miami, with over 20 years of experience. Known for his advanced color techniques and trend-forward vision, he combines technical expertise with artistic vision as Blust On’s Global Ambassador.

Start Time 03:30pm
End Time 04:10pm

Barber of the Year Awards Finalists

Main Stage

Witness the Top 6 barbers in the GCC take the stage in a high-energy live showcase. Featuring precision, creativity, and signature styles, this finalists’ performance reveals why they lead the region’s barbering industry and deserve the title of Barber of the Year.

Salma Ammar

Marketing Specialist, Reuzel

Alireza

Barber, Finalist

Demian Rakic

Barber, Finalist

Jumix Harry

Barber, Finalist

Jonas

Barber, Finalist

Zachary Nickall

Barber, Finalist

John Ivan Bayron

Barber, Finalist

Salma Ammar

Marketing Specialist, Reuzel

Salma Ammar is a marketing specialist in the beauty and grooming industry, working closely with barbering and haircare brands to develop campaigns, partnerships, and content strategies. With a strong focus on brand storytelling and creative direction, she bridges the gap between artists, products, and audience engagement.

Alireza

Barber, Finalist

Demian Rakic

Barber, Finalist

Jumix Harry

Barber, Finalist

Jonas

Barber, Finalist

Zachary Nickall

Barber, Finalist

John Ivan Bayron

Barber, Finalist

Start Time 10:00am
End Time 10:40am

Bridal of the Year Awards Finalists

Main Stage

Celebrate elegance and artistry as the Top Bridal Stylists take the stage in a stunning live showcase. Through flawless technique, creativity, and vision, the finalists demonstrate why they are leaders in bridal beauty, setting the standard for excellence and earning their place in the Bridal of the Year Awards.

Gozel Rozveliyeva

Bridal of the Year Finalist

Assel Satuova

Bridal of the Year Finalist

Khadija Yuosef

Bridal of the Year Finalist

Gozel Rozveliyeva

Bridal of the Year Finalist

Assel Satuova

Bridal of the Year Finalist

Khadija Yuosef

Bridal of the Year Finalist

Start Time 10:45am
End Time 11:25am

COSMEDIX Metabolic Peels: Precision Exfoliation, Predictable Results

Main Stage

Join us to explore how Cosmetic’s Metabolic Peels redefine skin renewal through precision exfoliation with minimal downtime. We’ll uncover how these intelligent peels stimulate cellular turnover, correct visible skin concerns, and deliver fast, predictable results—providing powerful tools to elevate treatment outcomes, client satisfaction, and professional skincare credibility.

Gemma Preece

Regional Trainer, Beauty Solutions Trading

Negin Delavar

Commercial Director Professional Channels, Beauty Solutions Trading

Gemma Preece

Regional Trainer, Beauty Solutions Trading

Gemma is a skincare specialist and industry expert with over 15 years of experience in the beauty and wellness industry. She brings advanced knowledge in skin and body treatments and works with multiple professional brands, supporting clinics and spas through education and expert insight to deliver exceptional client results and treatment excellence

Negin Delavar

Commercial Director Professional Channels, Beauty Solutions Trading

Negin Delavar is the Commercial Director for Professional Channels at Beauty Solutions Trading. She works closely with luxury hotels, resorts, and premium Salon and spa partners across the Middle East, focusing on launching and developing premium, high-performance brands in the most suitable and prestigious locations. With a strong understanding of the spa and salon industry, she drives strategic growth through tailored partnerships and market expertise

Start Time 11:30am
End Time 11:45am

Nutri-cosmeceutical beauty and wellness brand, specializes in cellular skin nutrition for healthy, radiant skin

Main Stage

OSKIA will showcase its signature treatments, demonstrating how advanced skin science and wellness techniques deliver visible, immediate results, restoring balance, resilience, and radiance while offering an exclusive insight into the brand’s award-winning professional offerings

Dina Dodia

Brand Manager, Beauty Solutions Trading

Gemma Preece

Regional Trainer, Beauty Solutions Trading

Dina Dodia

Brand Manager, Beauty Solutions Trading

Dina has built a leading career within Luxury Beauty and Wellness industry, specializing in building brands across United Kingdom, Europe and the Middle East. Passionate about leading and transforming brands to new heights be it with key retailers, omnichannel partners, Travel retail or Hoteliers.

Gemma Preece

Regional Trainer, Beauty Solutions Trading

Gemma is a skincare specialist and industry expert with over 15 years of experience in the beauty and wellness industry. She brings advanced knowledge in skin and body treatments and works with multiple professional brands, supporting clinics and spas through education and expert insight to deliver exceptional client results and treatment excellence

Start Time 11:45am
End Time 12:00pm

Introduction to Natura Bisse- World's Best Spa Brand and Natura Bissé x Mindful Touch Goggles: A New Dimension of Sensory Skincare

Main Stage

The Natura Bissé representative will introduce and demonstrate the Mindful Touch ritual—an innovative spa experience that combines high-performance skincare with mindfulness techniques and immersive virtual reality. The session will highlight how guided presence enhances sensory awareness, deepens relaxation, and elevates treatment results, showcasing a new, holistic approach to luxury spa rituals

Gemma Preece

Regional Trainer, Beauty Solutions Trading

Negin Delavar

Commercial Director Professional Channels, Beauty Solutions Trading

Ricardo Fisas

Senior Vice President, Natura Bissé

Gemma Preece

Regional Trainer, Beauty Solutions Trading

Gemma is a skincare specialist and industry expert with over 15 years of experience in the beauty and wellness industry. She brings advanced knowledge in skin and body treatments and works with multiple professional brands, supporting clinics and spas through education and expert insight to deliver exceptional client results and treatment excellence

Negin Delavar

Commercial Director Professional Channels, Beauty Solutions Trading

Negin Delavar is the Commercial Director for Professional Channels at Beauty Solutions Trading. She works closely with luxury hotels, resorts, and premium Salon and spa partners across the Middle East, focusing on launching and developing premium, high-performance brands in the most suitable and prestigious locations. With a strong understanding of the spa and salon industry, she drives strategic growth through tailored partnerships and market expertise

Ricardo Fisas

Senior Vice President, Natura Bissé

Ricardo Fisas, Senior Vice President of the Natura Group, member of the Board of Directors, supervising APAC and EMEA markets and in charge of Corporate Institutional Affairs. He leaded the Natura Bissé subsidiary in the UAE from 2011 to 2018. The Spanish Ministry of Foreign Affairs granted him the Knight Commander of the Order of Civil Merit for his work as Chairman of the Spanish Business Council in the UAE.

Start Time 12:00pm
End Time 12:30pm

The House of Be U Bella, One brand One Vision

Main Stage

Be U Bella education team takes stage to present a curated multi-brand showcase. A visual expression of innovation, artistry, and unified brand education.

Jamilah Alkadri

Educator, Beubella Cosmetics

Kaysie Skoloda

Education Manager, Beubella Cosmetics

Mila Martirosyan

Educator, Beubella Cosmetics

Salah El Menyawy

Educator, Beubella Cosmetics

Jamilah Alkadri

Educator, Beubella Cosmetics

My name is Jamilah Alkadri. I am from Lebanon. Experienced hair more than 15 years as a trainer in dubai ‘trainer with a passion for styling and education. Skilled in the latest techniques and trends. Dedicated to empowering students with confidence and creativity. Proven track record of delivering engaging sessions and achieving results.

Kaysie Skoloda

Education Manager, Beubella Cosmetics

My name is Kaysie Skoloda I am an American cosmetologist with 20 years experience behind the chair and behind the scenes. I have witnessed and embraced the industry's evolution. Staying ahead of trends and technology keeps my work exciting and my passion ever growing.

Mila Martirosyan

Educator, Beubella Cosmetics

My name is Mila, a professional hair colorist with over 12 years of international experience. Originally from Armenia, I completed my professional studies there and earned an international certification from Germany. I later enhanced my skills at a professional academy in Moscow, gaining advanced technical training in modern coloring techniques. For the past decade, I’ve been working in the UAE, building strong expertise with multicultural clients, diverse hair types, and high-level color services.

Salah El Menyawy

Educator, Beubella Cosmetics

My name is Salah El Menyawy, I am from Lebanon. Experienced hairdresser with over 17 years in the beauty industry, including 7 years in Dubai. A trainer with a passion for hair coloring, extensions, and treatments. Skilled in the latest techniques and trends, and dedicated to delivering high-quality results. Currently working as a Technical Advisor at BeU Bella Cosmetics. I’m committed to empowering hairstylists through education, creativity, and hands-on training.

Start Time 12:45pm
End Time 01:25pm

VAR Launch by Guinot

Main Stage

The VAR Anti-Aging Device introduces advanced technology designed to visibly reduce signs of aging in 30 minutes, improve skin firmness, and enhance radiance. This session covers key features, treatment benefits, and demonstration on stage, empowering partners to confidently deliver high-performance, results-driven anti-aging solutions to their clients.

Zeina Nasr

GCC Skincare Educator, Nazih Group, Guinot

Zeina Nasr

GCC Skincare Educator, Nazih Group, Guinot

Zeina Nasr is the GCC Skincare Educator for Guinot at Nazih, bringing over 10 years of hands-on experience in professional skincare. Renowned for her expertise, passion, and training excellence, she empowers therapists and partners across the region with knowledge-driven results

Start Time 01:30pm
End Time 02:10pm

Born to Be Original – Trend Looks by K18 Specialists

Main Stage

K18 Specialists signature looks combining trend-driven design with K18’s molecular repair technology. Attendees will discover how to achieve high-impact results while maintaining hair strength, longevity, and professional performance, the foundation for modern and original results.

Gemma Napolitano

K18 Specialist

Stacy Johnstone

K18 Specialist

Laura Grimshaw

K18 Specialist

Joey Lucas

K18 Specialist

Nareeka Kainth

K18 Specialist

Gemma Napolitano

K18 Specialist

I’m Gemma Napolitano, K18 Specialist, a Dubai-based hairstylist and have been in the industry for 7 years. I have a passion for colour and modern techniques, focusing on creating personalised, wearable results while maintaining hair health

Stacy Johnstone

K18 Specialist

I’m Stacy Johnstone, K18 Specialists, a Dubai-based award-winning hair extension expert and educator, specialising in advanced extension methods and bespoke colour. Passionate about sharing expertise, I deliver elevated, results-driven training that helps stylists refine their craft, build confidence, and raise their professional standards

Laura Grimshaw

K18 Specialist

My name is Laura Grimshaw. I am from England and have been based in Dubai for the past 11 years. I am a K18 Specialist, blonde hair and hair extensions expert with extensive experience working with a wide range of hair types and advanced techniques. Passionate about creating seamless, high-end results while maintaining hair health.

Joey Lucas

K18 Specialist

I’m Joey Lucas, K18 Specialists, Dubai-based hairstylist and educator with over 18 years’ experience. I specialise in luxury colour and extensions, known for precision, modern techniques, and delivering high-impact education elevated hair transformations

Nareeka Kainth

K18 Specialist

I’m Nareeka Kainth, a Dubai-based K18 Specialist with over 15 years’ industry experience. I specialise in dimensional brunettes and blondes, colour correction, and personalised hair transformations. Known for high-impact, low- maintenance results, I focus on intentional colour, confident consultations, and creating clarity for both client and stylist.

Start Time 02:15pm
End Time 02:55pm

Men's Hair Styling

Main Stage

Men’s hair styling goes beyond perfect fades and sharp cuts. While many know how to shape hair, true professionalism lies in styling—understanding texture, face shape, product use, and finishing techniques. This topic focuses on transforming basic cuts into polished, modern looks that elevate every client’s appearance

Danish Hanif

Educator, ISAS Beauty Academy

Danish Hanif

Educator, ISAS Beauty Academy

Danish Hanif is a celebrity hairstylist and entrepreneur based in Dubai, founder of Danish Hanif Hair Lounge. Known for precision cuts, luxury grooming, and trend-driven makeovers, he blends creativity with business vision, delivering premium salon experiences while inspiring the next generation of hairstylists.

Start Time 03:00pm
End Time 03:20pm

Isas Make-up

Main Stage

Jui Santosh Sapke

Master Educator , ISAS beauty Academy

Jui Santosh Sapke

Master Educator , ISAS beauty Academy

A passionate, ambitious beauty professional and young educator with 10 years of experience across Hairdressing, Makeup, Nails, Lashes, and Semi-permanent makeup. Working with celebrities in fashion weeks, film, and education, led large HMU teams. Gold medalists at regional WSC 2023 & National level finalist in Haidressing 2023. My approach blends global training, trend awareness, and a calm, structured working style.

Start Time 03:20pm
End Time 03:45pm

ISAS - SPMU

Main Stage

Kanchan Chandwani

Master Educator & International Beauty Expert, ISAS beauty Academy

Kanchan Chandwani

Master Educator & International Beauty Expert, ISAS beauty Academy

Kanchan Chandwani is an internationally recognized Master Educator representing ISAS, with over 15 years of expertise in the beauty industry. Trained under Michelle Y Palma (Spain) and ISAS (India), she specializes in SPMU, Russian nail artistry, advanced makeup, and lash extensions, having successfully trained over 1,000 professionals worldwide

Start Time 03:45pm
End Time 04:10pm

Make-Up Championship Awarding

Main Stage

Start Time 04:10pm
End Time 04:25pm

Nail Championship Awarding

Main Stage

Start Time 04:30pm
End Time 05:00pm

Festival Arena Dubai

Professional Beauty Dubai Festival Arena, Festival City, Dubai

2025 Opening Times

Monday 2nd February: 10am - 6pm
Tuesday 3rd February:  10am - 5pm

Visitors

9,000

Hair & Beauty Salons

4,626

Spas & Hotels

1904

Owners & Managers

5756

Why exhibit at Professional Beauty Dubai?

  • Meet a professional audience who have come specifically to invest in their businesses
  • The February dates allow you to kick start your year and generate orders for Q1 and beyond
  • Leverage The Professional Beauty marketing campaign worth over 300K AED to boost awareness of your brand
  • Utilise our event registration platform to secure meetings before you’ve even stepped onto the show floor
  • Build connections and data by using unique links in your social media campaigns and gathering data you would otherwise never know.

If you're ready to exhibit of want to find out more, simply complete the form and a member of our team will come back to you. 

 

Professional Beauty Dubai Exhibiting Enquiry

Please fill out the form below if you're interested to exhibit at Professional Beauty Dubai. Once submitted, our team will be in touch to discuss shortly.


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