Amazon launches own skin care line
Amazon has announced the launch of its very own luxury skin care line - Belei.
The range compromises of 12 products designed to help consumers address common skin care concerns such as acne, fine lines and dull ness.
"Our goal is to help customers spend less time and money searching for the right skincare solutions," said Kara Trousdale, Head of Beauty for Private Brands on Amazon.com. "We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality."
The range is on trend with the clean, cruelty free and sustainable beauty movements which bottles made from post-consumer recycled resin and recycable boxes. The products are fragrance, cruelty and paraben free.
Amazon has announced the launch of its very own luxury skin care line - Belei.
The range compromises of 12 products designed to help consumers address common skin care concerns such as acne, fine lines and dull ness.
"Our goal is to help customers spend less time and money searching for the right skincare solutions," said Kara Trousdale, Head of Beauty for Private Brands on Amazon.com. "We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality."
The range is on trend with the clean, cruelty free and sustainable beauty movements which bottles made from post-consumer recycled resin and recycable boxes. The products are fragrance, cruelty and paraben free.
