App brings new dimension to bookings in the UAE

A new locally developed app called BEEM looks set to transform the way bookings are made in the UAE. The salon booking app, which will initially be available for iPhones, will allow users to book appointments for six key salon services, explains BEEM founder, Samantha Hamilton-Rushforth. These treatments are manicure, pedicure, waxing, blow dry, eyelash extensions and eyebrow maintenance. Alongside selecting treatment they desire, users can request specific appointment times and salons from the drop down menus available; GPS functionality also allows users to select the most conveniently located salon. A number of leading ubai- based salons have already signed up to the app, which Hamilton- Rushforth says has benefits for both the user and salons. From a user perspective she says it is a discreet and convenient way to make appointments and also to be reminded of them. To read more, view page 9 of the September issue here. To receive the print edition to the door each month, subscribe for just AED 125 a year here.