April issue out now!

This issue we are embracing nature with a focus on the therapeutic power of plants.
On page 23, Aquatic Adventure provides an interesting focus on the benefits of marine-based skincare and how this can add benefit to your beauty or spa business. Following the theme, Truly Perfect on page 32 is an interview with Swiss Perfection, a brand that refuses to compromise on quality and harnesses the root of the Iris Germanica to create a unique range of skincare.

With an emphasis on reconnecting with nature, new initiative State-of- One is based on yogic principles, creative therapy and meditation. The couple behind the new service believes it could help UAE spas provide a true wellness offering. Read more on page 45.

For a business to flourish, healthy retail sales are necessary,
yet many owners lament the fact that their therapists, who may be wonderful at performing treatments, dislike selling. We take a novel approach to tackling this issue by looking at
what makes therapists tick. Those attracted to becoming therapists are often, by nature, introverted and caring
yet most sales training is designed for extrovert personalities. Read our tips for targeting your sales
training to introverts in Quiet Success, page 38. We’d be interested in hearing your thoughts on this topic so don’t
forget to send us your feedback.

Read the April issue here