As the much-anticipated first Aveda flagship store opens in Dubai, Professional Beauty finds out why it's been worth the wait...

Loved globally for its performance-led, botanically-based professional hair, skin and body care products, Aveda, now available in more than 30 countries, was founded by award-winning hairdresser, Horst Rechelbacher, in 1978 in the USA, with the vision to bring beauty professionals botanical products that would not only be good for them, but for their clients, the Earth and its communities.

Inspired by Ayurveda, the 5,000 year-old traditional Indian system of healing and medicine, Aveda takes a holistic approach to beauty where products, rituals and services care for clients from scalp-to-soul.

It’s no surprise then that UAE residents are delighted in the news that Aveda finally opened its flagship Lifestyle Salon and Spa in Dubai in The Galleria in May – the brand’s first foray in the Middle East. At the grand launch, Antoinette Beenders, senior vice president for Aveda Global Creative gave Professional Beauty readers the inside scoop on what the launch will mean to Dubai’s beauty market.

Read more in the Professional Beauty GCC June issue - out soon!