Ask the Experts
Due to increasing client interest we are looking to introduce an ammonia-free colour range, but I’d like to know what I should be looking for?
Ammonia-free colouration is divided into two categories; tone on tone (usually used to add a soft reflect to natural hair and for toning highlights) and permanent colour, which gives the same result as classic colour in terms of grey coverage, lifting and colour intensity. Most of the brands claiming ammoniafree colouration are using MEA as an alternative alkaline agent; this agent is very safe if used in a very low percentage and it is mostly used in semi-permanent/ tone on tone colouration. To achieve permanent colour results with MEA, some colour brands are using a higher percentage of MEA, which can be as equally harmful as ammonia; this is why INOA [by L’Oréal Professionnel] is considered as the most reliable and safest ammoniafree permanent colouration worldwide. It uses L’Oréal’s patented oil-based technology ODS (oil delivery system) that enables us to replace ammonia with a very low percentage of MEA and still get perfect permanent hair colour results with the best hair integrity and scalp comfort. With INOA technology comes a specific yet simple application technique that promotes the benefits of a 100 per cent ammonia-free colour. INOA colour service should be priced slightly higher than classic colour service since the technology itself is more expensive and the results are unique.
Naim Nahed is the regional education manager for L’Oréal Professionnel. He has 20 years experience in hairdressing, including 10 years as a creative director, and loves inspiring fellow hairdressers to achieve their best.
Due to increasing client interest we are looking to introduce an ammonia-free colour range, but I’d like to know what I should be looking for?
Ammonia-free colouration is divided into two categories; tone on tone (usually used to add a soft reflect to natural hair and for toning highlights) and permanent colour, which gives the same result as classic colour in terms of grey coverage, lifting and colour intensity. Most of the brands claiming ammoniafree colouration are using MEA as an alternative alkaline agent; this agent is very safe if used in a very low percentage and it is mostly used in semi-permanent/ tone on tone colouration. To achieve permanent colour results with MEA, some colour brands are using a higher percentage of MEA, which can be as equally harmful as ammonia; this is why INOA [by L’Oréal Professionnel] is considered as the most reliable and safest ammoniafree permanent colouration worldwide. It uses L’Oréal’s patented oil-based technology ODS (oil delivery system) that enables us to replace ammonia with a very low percentage of MEA and still get perfect permanent hair colour results with the best hair integrity and scalp comfort. With INOA technology comes a specific yet simple application technique that promotes the benefits of a 100 per cent ammonia-free colour. INOA colour service should be priced slightly higher than classic colour service since the technology itself is more expensive and the results are unique.
Naim Nahed is the regional education manager for L’Oréal Professionnel. He has 20 years experience in hairdressing, including 10 years as a creative director, and loves inspiring fellow hairdressers to achieve their best.
Due to increasing client interest we are looking to introduce an ammonia-free colour range, but I’d like to know what I should be looking for?
Ammonia-free colouration is divided into two categories; tone on tone (usually used to add a soft reflect to natural hair and for toning highlights) and permanent colour, which gives the same result as classic colour in terms of grey coverage, lifting and colour intensity. Most of the brands claiming ammoniafree colouration are using MEA as an alternative alkaline agent; this agent is very safe if used in a very low percentage and it is mostly used in semi-permanent/ tone on tone colouration. To achieve permanent colour results with MEA, some colour brands are using a higher percentage of MEA, which can be as equally harmful as ammonia; this is why INOA [by L’Oréal Professionnel] is considered as the most reliable and safest ammoniafree permanent colouration worldwide. It uses L’Oréal’s patented oil-based technology ODS (oil delivery system) that enables us to replace ammonia with a very low percentage of MEA and still get perfect permanent hair colour results with the best hair integrity and scalp comfort. With INOA technology comes a specific yet simple application technique that promotes the benefits of a 100 per cent ammonia-free colour. INOA colour service should be priced slightly higher than classic colour service since the technology itself is more expensive and the results are unique.
Naim Nahed is the regional education manager for L’Oréal Professionnel. He has 20 years experience in hairdressing, including 10 years as a creative director, and loves inspiring fellow hairdressers to achieve their best.
