Our beauty professionals answer a selection of questions covering every aspect of running a successful salon or spa business

Having been in the beauty / hair industry for several years now, I’m looking for a new challenge and so I’m considering launching my own product collection. What factors do I need to consider in doing so?

Your knowledge of the business: EIDEAL’s birth and success mainly go back to the fact that I had an extensive knowledge of the beauty industry. Experience in the field in which you are about to invest is crucial, especially because your time and money are on the line. That’s exactly why my first and most important advice would be for the person to get involved, in the field before fully immersing him/herself in it just to make sure that this is indeed what he/she wants to do.

Your passion for the business: “Passion is the key to success” is not just a quote that you would read somewhere on your social media feed, it is reality! Doing something that you are really passionate about will get you where you want to be and might lead you to the unexpected! Passion will also help you deal with failures that are indeed part of the journey, without it, you will find yourself jumping from one thing to another and eventually going nowhere.

The target market and profit: Financial capital is what we are all after, whether we admit this or not. Moral support and appreciation are definitely important but at the end of the day, you want to bring bread to the table. That’s why studying the market is what determines your business’ success or failure! There needs to be a demand for your product and people willing to buy it.

Your capital: We always hear and read about success stories of people who started their business with a very little budget; however in most cases this is not
the norm when launching your own brand or line. A good budget will allow you to start off on the right track ensuring that you deliver a quality that’s better than what is in the market or at least as good. Our strategy and aim are to always offer the market something different, and that’s how you create a partnership built on trust with your clients.

Competitors: An absolute monopoly is rare in our modern world. One must always keep competition in mind and use it as a drive to excel. I like to think of competition as an advantage rather than a drawback; I believe it is what keeps me going.

Managing expectations: The beauty industry requires a lot of patience. One needs to manage his/her expectations in businesses that require buying and selling. When it comes to our industry, one must take into consideration the seasonal aspect of it and the difference in demand variations between one month and the other. There are months where you will witness an intense demand for your products, and others where the market will be in a complete hibernation mode.

In a nutshell, I am not here to claim that starting one’s business is an easy task that can be done if you keep these factors in mind. However, using them as a guideline will definitely smooth out the process and will help any potential entrepreneur stay on the right track while focusing on the end result and the reason why he/she started in the first place.

Haysam Eid is the founder and managing director of EIDEAL. He began his career in hairdressing, honing his talents at Toni & Guy in London and also completing the prestigious L'Oréal Professionnel Color Specialist Degree. After majoring in Business Management, he went on to establish EIDEAL, which specialises in the manufacture and sale of products to professional hair salons and end-users.

Having been in the beauty / hair industry for several years now, I’m looking for a new challenge and so I’m considering launching my own product collection. What factors do I need to consider in doing so?

Your knowledge of the business: EIDEAL’s birth and success mainly go back to the fact that I had an extensive knowledge of the beauty industry. Experience in the field in which you are about to invest is crucial, especially because your time and money are on the line. That’s exactly why my first and most important advice would be for the person to get involved, in the field before fully immersing him/herself in it just to make sure that this is indeed what he/she wants to do.

Your passion for the business: “Passion is the key to success” is not just a quote that you would read somewhere on your social media feed, it is reality! Doing something that you are really passionate about will get you where you want to be and might lead you to the unexpected! Passion will also help you deal with failures that are indeed part of the journey, without it, you will find yourself jumping from one thing to another and eventually going nowhere.

The target market and profit: Financial capital is what we are all after, whether we admit this or not. Moral support and appreciation are definitely important but at the end of the day, you want to bring bread to the table. That’s why studying the market is what determines your business’ success or failure! There needs to be a demand for your product and people willing to buy it.

Your capital: We always hear and read about success stories of people who started their business with a very little budget; however in most cases this is not
the norm when launching your own brand or line. A good budget will allow you to start off on the right track ensuring that you deliver a quality that’s better than what is in the market or at least as good. Our strategy and aim are to always offer the market something different, and that’s how you create a partnership built on trust with your clients.

Competitors: An absolute monopoly is rare in our modern world. One must always keep competition in mind and use it as a drive to excel. I like to think of competition as an advantage rather than a drawback; I believe it is what keeps me going.

Managing expectations: The beauty industry requires a lot of patience. One needs to manage his/her expectations in businesses that require buying and selling. When it comes to our industry, one must take into consideration the seasonal aspect of it and the difference in demand variations between one month and the other. There are months where you will witness an intense demand for your products, and others where the market will be in a complete hibernation mode.

In a nutshell, I am not here to claim that starting one’s business is an easy task that can be done if you keep these factors in mind. However, using them as a guideline will definitely smooth out the process and will help any potential entrepreneur stay on the right track while focusing on the end result and the reason why he/she started in the first place.

Haysam Eid is the founder and managing director of EIDEAL. He began his career in hairdressing, honing his talents at Toni & Guy in London and also completing the prestigious L'Oréal Professionnel Color Specialist Degree. After majoring in Business Management, he went on to establish EIDEAL, which specialises in the manufacture and sale of products to professional hair salons and end-users.