Beauty Disruptors in the Middle East
Disruptive forces are blowing in the Arabian Gulf, bringing with them change in the Middle East’s Beauty Industry. They are changing the way consumers discover, experience and purchase beauty products and services. Here are examples of three businesses that have taken the market by storm.
Fresha (Discover)
Fresha is a one stop shop for all beauty and wellness booking needs. Not only is this a free booking software that Salons, Spas and Medical properties are taking advantage of in the UAE but, powered by Schedul, it also enables its associated businesses to rank higher in Google searches, as a result increasing discovery by new prospective clients. The rating system also helps customers rank their options when choosing where to visit. This website and mobile app also make the booking experience super easy for new and returning clients alike - they can simply book their preferred time at a few clicks of a button.
BGX (Experience)
A mobile haircare brand that utilizes its intuitive app to offer beauty services right to your doorstep. It allows its customers to browse professional Hair and Make-up artists who are available to come to the preferred location – whether that be your home, hotel or workplace. The company promises a strict approval system, ensuring all professionals meet their high standards before reaching the customer. The company looks to change the salon experience for consumers, while optimizing their operations – cutting their overheads while working flexibly for the client. BGX also has an online store that offers salon-quality products for home use, allowing customers to continue their experience in their home even after the pampering has ended.
Boutiqaat (Purchase)
Boutiqaat is an e-commerce platform in Kuwait that sells beauty and fashion products, boasting a wide range of international brands. The platform sets itself apart from the rest by collaborating with influencers to create virtual boutiques, from which followers can directly purchase beauty products curated by them. Understanding the vast reach of influencers in the beauty industry, this e-commerce platform leverages the influencer as a way to drive customers to their platform and influence their buying habits.
