Big Rock partners with Eric Favre
Body- building legion Morgan Aste, aka The Big Rock, launched Eric Favre's clothing line in the UAE at a fitness event in Dubai last month.
The natural food supplements, health, wellness, sports, and beauty product specialist decided to bring the brand to the Middle East and reveal his collection at the event, the first Etisalat Fitness Fest, which took place at the Dubai Autodrome in November.
With his super hero physique, (the strongest man in France weighs off season 160kg ad 135kg during contest) The Big Rock performed numerous challenges that left the crowd in awe.
Eric Favre said " We are excited to bring the success of our clothing line in the United States to the United Arab Emirates and we couldn't think of a better way to unveil it then to participate in this big fitness event.
"Eric Favre Paris has been in the wellness, health, sports nutrition, beauty industry for more than 25 years now. And we think this is a good platform to engage directly with our audience and make them aware that our brand is avaialble here in the region."
