Blowout&Go arrives in style
More than 500 international and regional VIP guest came together to celebrate the arrival of the London-based “beauty at your door” concept, Blowout&Go in Dubai.
At a glitzy party at the Grosvenor House hotel Dubai, entrepreneurs, senior executives, socialites, bloggers and media came together to mark the 007-themed occasion. Guests included brand ambassador Shereen Mitwalli, actor Andy Madadian, and beauty icon Mariam Rodd as well as celebrity stylist and Redken ambassador, Tony Wood who was flown in from the UK to perform live hair demonstrations. Blowout&Go was founded by power couple Paria Ghorashi and Ali Rafi. “My husband and I are very excited about the Dubai launch for Blowout&Go. As a full time mother and career woman, I often struggled to find the time to visit the hair salon especially immediately after the birth. I created the concept of Blowout&Go to specifically help women, so that they could look and feel good without having the inconvenience of visiting salons, all at an affordable price. I hope that Blowout&Go will help the ladies of Dubai fit their beauty routines into their busy schedules,” said Rafi.
Backed by a strong social media presence, since its soft launch in Dubai six months ago, 2000 women have taken advantage of Blowout&Go. With a qualified team of more than 20 hair and make-up artist servicing Dubai, women can book a style agent between 8am – 10pm, seven days a week. Prices start from AED 150 for a blow-dry and AED 300 for make-up. Professional hair care brand Redken 5th avenue has formed an exclusive partnership with Blowout&Go.
Khalid Dugmag, general manager for the premium hair care brand told Professional Beauty, “We look forward to the launch of Blowout&Go and truly believe that it will develop into a regional success story. We are happy and honoured to be the exclusive providers of the products used in Blowout&Go.” Other partners include international cosmetic brand, Urban Decay and NeuLash.
