Business Trends - Insider Beauty, our exclusive round-up of salons in the GCC
Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the known
August
With social media continuing to be one of the most popular advertising mediums for spas and salons, “selfies” or any other posted visuals of your clients must be good enough to put you ahead of the competition.
For manicures, the correct lighting and perhaps the use of filters can enhance your pictures, but the majority of you said that the use of props was your favourite method of ensuring that your client snaps are eye-catching.
Gratuities are a much-appreciated element of the industry but the amount that clients tip is far and varied. Interestingly, our survey revealed that the average gratuity per spa treatment is 28AED.
Other figures collated reveal a good month, with more than half of you claiming that treatment business is better year on year.
This month in numbers
How did treatment business in August 2017 compare with August 2018?
60% Better
20% Same
20% Worse
Percentage of clients who rebooked
66%
Average treatment room occupancy
80%
On the spot
10% offer machine-based body treatments
10% use gender neutral skincare products
