Celebrity style: Jen Atkin talks trends

With 2017 in full swing we caught up with Jen Atkin, stylist to the stars and the brains behind haircare brand, Ouai Haircare, to see what trends she’ll be going after in 2017.

You work with some of the biggest celebrities in the industry, what do you think will be the biggest styling trend for 2017?

I think long, gorgeous, one length hair will be making a comeback in 2017. Girls will be growing out their lobs and adding extensions for length and thickness to get that long, beautiful, glossy hair.

Colour and cuts have been all about lived-in, wearable styles, do you think this will change in 2017?

I don’t see lived-in, wearable colour and cuts going anywhere anytime soon. I’ve always loved that natural bend in the hair or colour that looks slightly grown out as it can really give o that cool girl vibe, a girl who’s not trying too hard and celebrates her natural beauty. It’s a look most of my clients want to achieve.

What are your top tips for transitioning clients styles between seasons?

Depending on the hair type it could be fun to cut a fringe or add some hair extensions to change the style between seasons. is is a great way to make a change that isn’t too drastic and doesn’t involve cutting o a lot of hair.

What are your top tips and favourite products to prep hair for the new season?

Using the right kind of shampoo and conditioner is very important in keeping hair healthy. You want to make sure you’re not recommending anything too heavy for ner hair or something too drying for damaged hair. Also, make sure your hair tools are up to date and set to the correct temperature for the hair type to prevent damage.

What are some of your favourite techniques to use on celebrity clients?

I love showing all of my clients how to get the look on their own hair at home, so they get the most out of their style between appointments. Educating them on how to use hot tools correctly is hugely important to enable longevity of the style I’ve created.

What tips would you give to clients with shorter styles who want a change?

Extensions are a great way to add any amount of length or thickness to hair without having to wait for those short, awkward layers to grow out. e Beauty Works Tape In Extensions are a really easy, harmless way to add length, while allowing clients’ real hair to continue to grow at the same time.

You’ve had an incredible year in 2016, what’s in store for Jen Atkin in 2017?

Ouai Haircare is launching some great products and Mane Addicts have some amazing things planned for education and hairstylists, so denitely watch this space.

“I think long, one length hair will be making a comeback in 2017.” Jen Atkin