Charlotte Tilbury Launches Her Award-Winning Makeup Revolution In The Middle East Starting With Opening Her Largest Store In The World
Charlotte Tilbury, the world’s number one makeup artist, is taking the next momentous step by bringing her revolutionary makeup, skincare and scent brand to the Middle East with three standalone stores, and her first ever stand-alone Beauty Wonderland outside of the UK.
Starting in September 2017, the magic will begin at The Avenues, Kuwait with an epic 240 sq. m., two-storey store - the largest in the world; followed by Doha Festival City in October; and finally, The Dubai Mall in early 2018. Each store will incorporate the latest cutting-edge digital innovations with the signature Old Hollywood-inspired interiors which have become synonymous with the brand.
At the heart of the brand is the 10 Looks makeup wardrobe - 10 makeup looks that show women how to match the right eyes, cheeks and lips as put together by Charlotte.
To celebrate the Middle Eastern launch, Charlotte has unveiled a new campaign of these 10 Looks featuring digital influencer and model Cindy Kimberly.
About Charlotte Tilbury and Charlotte Tilbury Beauty
Charlotte Tilbury understands the power of makeup! With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities and designers, Charlotte has poured her best-kept secrets into an edited but ‘all you need’ skincare and makeup collection.
The brand has transformed the face of the beauty industry by de-codifying makeup magic for every woman at every age with an easy-to-use, easy-to-choose, easy-to-gift range. Charlotte believes that beauty is not an exclusive club and makeup is every woman’s secret power. Her mission is to share this power using digital platforms and award-winning products, to show every woman how easy it is to look and feel like the most beautiful versions of themselves every single day.
Charlotte’s multi-award-winning and best-selling Magic Cream is the core of the collection. The magic dew of youth & luminosity in a jar, Charlotte used and perfected the formula for years backstage at shoots and shows and it is loved by all her celebrity clients. Containing Hyaluronic Acid and Bionymph Peptides the cream floods the skin with moisture, lifting and illuminating the complexion.
The quintessentially British brand, which has won 110+ awards to date, has long been known for disrupting the beauty world, from launching innovative industry firsts including the NEW Instant Magic Facial Dry Sheet Mask – labelled ‘the dry sheet mask of the future’ – to the first ever Virtual Reality perfume experience starring Kate Moss, and the ground-breaking ‘Hot Lips x Women for Women’ collaboration… the brand shows no sign of slowing down and is ready to rock the Middle East.