EIDEAL wins distribution to bring Kasho to the UAE

The Kasho brand hails from Japan, a country historically renowned for perfecting the art of blade smithing, with its bladesmiths forming blades from alternating layers of stee. This unique technique, called Damascus forging, gives each blade its hallmark strength and intricately graceful patterning.

It is hardly surprising, therefore, that the country is the creator of some of the finest hairdressing and barber scissors available for the salon industry. Japanese steel is thought to be of the best quality with many brands producing hand-forged shears enabling them to create exceptionally sharp and precise edges.

Within Japanese scissor categories, Kasho scissors are unmatched and are the absolute premium when it comes to cutting scissors. Incorporating two different stainless-steel alloys, each of the scissors in the Kasho range can meet the very high Japanese quality demands for sharpness and material. By combining different hardness grades, these hairdressing scissors are perfectly balanced, and the cutting edge is exceptionally durable. In fact, Kasho scissor blades guarantee that they are both a pleasure to use and provide a very accurate cut.

How did you come to discover the Kasho brand?

It was the first pair of scissors my father gifted me after I graduated from the hair academy in London.

Why did you want to onboard Kasho?

EIDEAL has become synonymous with the best possible haircare products and tools, but we had not added a scissors brand to our portfolio. Scissors are a major weapon in all stylists’ arsenal - in fact they are considered a hairstylist's sixth finger as they are essential in helping them create and perfect a style. We wanted to offer our salon partners a range that would outstrip the expectations they had of what some claim to be the most basic hair tool, but one that needs to be inherently brilliant and easy to use for the stylist.

Kasho is a great brand with an unrivalled history and legacy within industry. These scissors are very high quality, well-designed and brilliantly crafted while maintaining the technical aspects required to create the best possible cuts.

Kasho scissors do have a high price-tag. What justifies this?

Kasho has a superb build quality, precise balance, and long-lasting sharpness, making them worthy of their high-end price tag. Aside from being well-designed and ergonomic, the range includes scissors for left-handed and right-handed usage.