Coty Professional Beauty Appoints Global Ambassador
Rossano Ferretti has been announced as the new global ambassador for Coty Professional Beauty, working across the company’s entire portfolio.
The leading salon brands that Rossano will be collaborating with include Wella Professionals, System Professional, ghd and OPI. His role will span across areas such as product and service innovation, brand creative, education, and PR.
On the new partnership, Rossano said, “The new Coty is a true challenger in beauty, obsessed with shifting the paradigms which often rule the beauty industry. Their vision resonated with me. At this point in my career I can choose to partner with anyone and I’ve chosen to partner with the best.”
Rossano’s 23 luxury salons around the world will now carry a product portfolio to match his dedication to personalized “haute couture” beauty experiences:
• Wella Professionals, the authority on hair color
• System Professional, the luxury haircare line based on ultra-personalization
• ghd, the #1 preferred styler in key markets
• Nioxin, the number one1 selling salon brand for thicker, fuller looking hair2 (in select salons)
• OPI, #1 salon nail brand worldwide (in select salons)
