Davines’ introduces a tailor-made treatment experience!

Prioritizing sustainability as well as efficacy, Davines’ latest innovation, Natural Tech Tailoring combines the power of nature with innovative technology, to offer salon-exclusive herbal hair infusion treatments, personalized to the client’s needs.

With 24 different combination formulas available, this salon-only backwash service is versatile, allowing it to be adapted for any hair challenge to offer immediate results. Each formula in Natural Tech Tailoring is meticulously crafted, comprising a science-backed serum base and a botanical booster, derived from ingredients produced at the carbon-neutral Davines Village and which are 98.9% of natural origin and up to 98.5% biodegradable.

The four serum bases have each been designed to address one main concern, namely volume, moisture, radiance or strength. Secondary concerns are addressed by one of the six botanical boosters, which harness the benefits of responsibly sourced botanical extracts from regenerative organic agriculture hero ingredients such as prickly pear, myrtle and mallow.

To allow for further customisation, there are two treatment options: an express five-minute Herbal Hair Infusion Fast Treatment and a comprehensive 30-minute Hair Herbal and Scalp Ritualistic Treatment.

Quite uniquely, an integral part of this backbar treatment range is an advanced digital consultation tool, which is on-hand to guide professionals in choosing the best products and treatments for their clients from more than 40,000 options.

Naturally, every aspect of this new launch has been considered from an eco-conscious angle and unsurprisingly, the bottles are recyclable and made from post-consumer recycled plastic.

With its sustainable ethos, customizable solutions, and instant results, Natural Tech Tailoring gives salons the possibility to elevate their eco-credentials to new heights, without compromising on their desire for results-driven treatments.