Diary Of A Salon Owner
This month we talk to award winning salon owner Maria Dowling – Founder & Creative Director, mariadowling Salon, about the challenges the past year has bought her, and the excitement for the year ahead
Q: Being a salon business owner, what were your biggest challenges of 2018?
I think last year’s biggest challenges were keeping our costs down and while still providing excellent customer service. Another challenge is to keep the staff motivated and bring in new clients, when our clients leave Dubai. We have had to work hard and make each day count to reach our targets during the past 12 months.
Q: Were the challenges you faced any different from previous years running your salon?
The challenges are the same year on year. Last year we did have more clients leaving Dubai than we have ever experienced. Profit margins on product decreased as the prices increased but we were unable to increase our retail prices.
Q: How do you think the industry can help work together to make these challenges easier for other salon business owners?
We have a salon owners group who get together on a monthly basis to share news, advice and knowledge about the industry and business environment. This has been a great support for many of the U.A.E. salon owners who may feel quite isolated with no one to talk to about issues surrounding their business. We now pass CV’s on to each other too.
Q: Do you see the industry improving in 2019?
We are currently at the point where everyone wants value for money and you have to match your charges with what you are offering. Clients are savvy and far more aware than ever before with information readily available on social media and the likes. They know what they want and what to expect. And clients expect to be wow’d every time. It is up to us to continue to do this in 2019 if we want to remain at the top of our game. My advice would be to stay focused on your work and your targets, and be ready to make changes when you need to. Don’t stand still!
What advice would you give a salon owner who is looking to start a salon business this year?
Know your business plan and stick to it. Make sure you have enough investment, not only for setting up but to also get through months of losses before you start to make anything. Invest in staff, not just the décor - good, well-paid staff will make you money. Get the best products at the best deals from the best suppliers – don’t buy cheap product. PB
Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225 Follow mariadowling on Instagram @mariadowlingdubai
