Dyson launches new Supersonic Professional Edition hairdryer
Yesterday (June 4th) saw the launch of the brand new Supersponic Professional Edition hairdryer from Dyson at the funky Barbaray Deli in Al Barsha, Dubai.
Top salon owners came together to witness the launch of the upgraded Supersonic which launched last year, with live demonstrations from brand ambassadors Natalie Kassess (Pastels Salon) and Cyril Morgan (Ted Morgan)
Celebrity haidresser Jen Atkin also revealed her support through a video link as the new Professional Edition was revealed.
Dyson invests roughly £9million a month on reasearch to help upgrade their current devices, and this includes the upgraded version of the Supersonic which successfully launched last February in Dubai.
The Professional Edition, is as you can imagine, created for professionals only. With the heavy investments made and the feedback Dyson received from professionals the latest Supersonic has been launched with the professionals in mind.
What's new?
Improved filter, built for salons
Magnetic, removable and washable, with a filter cleaning brush and intelligent filter cleaning prompt
Re-engineered Professional Concentrator
A wider and thinner nozzle focuses airflow for precision styling, with cool grip edges
Longer cable
At 3.3 metres, a longer cable allows freer movement around your clients
Increased magnetic strength
2x stronger magnetic attachments, for secure 360degree hold
2-year guarantee
Extended guarentee to meet the demands of professional hair stylists
What Emma, our Editor, thinks...
"I honestly didn't think that the first version of the Dyson Supersonic could get any better - how wrong was I. The new professional edition has everything a stylist needs, and more - the longer cable allows you to work your magic without the worry of being stretched or a nuiscance when with a client, and the magnetic strength for the additional nozzles is such a big improvement. The new filter allows for swifter cleaning and means that your Dyson remains welll maintained. Still to this day, the power and strength which comes out of the Supersonic still amazes me. I have seen such an improvement in the quality of my hair thanks to science behind the Supersonic!" Emma Baron, Editor, Professional Beauty GCC Magazine
The Professional Edition is now available to purchase, please contact Dyson: +971 (0) 4 350 7880
