EIDEAL to launch Davines at Beauty World Middle East 2017

EIDEAL is lined up to launch luxury haircare brand Davines at Beauty World Middle East, due to take place from May 14–16 in Dubai.

Davines is an innovative, sustainable haircare brand. Since its conception in Italy in 1983, the brand has offered a full range of products that regularly appear on the pages of fashion and beauty magazines worldwide.

Haysam Eid, managing director of EIDEAL commented: “We believe that Davines is a great addition to the market and we are excited to hold its official launch at Beauty World this May. Salons are now becoming more planet friendly and are taking conscious decisions of switching to sustainable products that at the same time satisfy their clients’ needs, which further allows them to deliver better results.”