Enhance Authentic Beauty in any Moment with AUTHENTIC BEAUTY CONCEPT’s NEW Multitasking Hybrid Innovations that go Beyond Hair...

The people within the #authenticbeautymovement believe that outer beauty is a reflection of our inner beauty and celebrate authentic beauty in all its forms; it’s about enhancing the natural beauty that is already there. It doesn’t need sophisticated photo filters, it grows with character.

To go 'Beyond Hair' is about keeping the connection of mind, body and soul at the forefront of everything developed; through carefully selected ingredients, mindful scents and bespoke in-salon Memento services that impact the whole, not just the hair.

AUTHENTIC BEAUTY CONCEPT Beyond Hair Products:

Three premium products carefully crafted to further enhance authentic beauty in any moment.

Last year saw the launch of AUTHENTIC BEAUTY CONCEPT's first signature Eau de Toilette; a unisex scent for skin and hair. This pure, fresh, premium perfume isn’t about masking or covering-up; it’s about enhancing the individual – the notes that make you, ‘you’.

From September 2021, two brand new multitasking hybrid innovations will also be available:

1. AUTHENTIC BEAUTY CONCEPT Hand & Hair Light Cream (75ml, 30ml)

The formula with Bakuchiol nourishes and protects skin and hair, pleasing the senses with its elegant, clean scent. With its ‘barely-there’ texture, the Hand & Hair Light Cream is lightweight and absorbs instantly to soften and smooth; whether run through the lengths of hair or massaged into the skin for a wonderfully calming hand massage, it provides hairdresser-proven, beautifully touchable results.

Hand & Hair Light Cream at a glance:

•   It’s a hand & hair cream with light texture

•   It has a 'barely-there' texture and absorbs instantly

•   It gives a smooth feeling on damp or dry hair

•   It can also be massaged into skin for a calming hand massage

•   Free from silicones, mineral oil and parabens

•   PETA-certified and registered by the Vegan SocietyTM

•   Packed in a climate neutral folding box, which helps support clean oceans*

  *Through a donation to Plastic Bank, a charity which pays people to collect and recycle plastic waste.

Both the AUTHENTIC BEAUTY CONCEPT Eau de Toilette and Hand & Hair Light Cream feature a pure, fresh and elegant floral scent composed of a generous bouquet of white peony blended with accents of fresh cut leaves.

2. AUTHENTIC BEAUTY CONCEPT Enhancing Water (100ml)

The versatile leave-in formula with Rambutan and a refreshing barely-there texture, is lightweight but caring, providing moisture and an instant dose of hydration for face and hair. Mist Enhancing Water over hair, body or face for a refreshing lift – or use to dampen down the hair for a quick restyle with added shine. It’s also the perfect way to wake up the mind during your morning routine.

Enhancing Water at a glance:

•   It’s a deeply moisturising leave-in spray mist for hair & face

•   It’s light but caring – for shiny, healthy-looking hair

•   Free from silicones, mineral oil and parabens

•   PETA-certified and registered by the Vegan SocietyTM

•   Packed in a climate neutral folding box, which helps support clean oceans*

  *Through a donation to Plastic Bank, a charity which pays people to collect and recycle plastic waste.

  The Enhancing Water scent evokes an incredibly fresh, natural and luxurious feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate accents of freesia petal.

  To learn about the new product lines, explore the dedicated Beyond Hair section on the website: authenticbeautyconcept.com. You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconcept.gcc on Instagram, Facebook and YouTube and the #authenticbeautymovement hashtag.

  
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