Geraldine Howard passes away following battle with cancer

Industry luminary and Aromatherapy Associates founder Geraldine Howard passed away on 7 January following a long battle with cancer.



Geraldine was regarded as a driving force in the spa and beauty industry, involved in countless industry events and associations as well as taking Aromatherapy Associates worldwide.



She founded Aromatherapy Associates in 1985 with Sue Beechey, following extensive training in the 1970s with renowned aromatherapist Michelle Arcier.



The British brand grew to become an international success through spa and salon accounts as well as retail stores.
Following her diagnosis with a type of eye cancer in 2011, Geraldine was very open about her treatment, inspiring others with her positivity. 


She developed the Aromatherapy Associates Inner Strength collection based on a blend that helped her during treatment and donated 10 per cent of proceeds from sales to charity Defence Against Cancer Foundation.



Tributes for Geraldine have already flooded social media sites, with those in the industry using terms such as “inspiration”, “majestic” and “giver of peace” to describe her.

Janette Gladstone-Watts, founder of The Product House, which partners Aromatherapy Associates in the Middle East said:

“Her passing was after a long and brave fight against cancer. Throughout this time, and in all of her life, she continued to be one of the most passionate and inspirational women in the spa and wellness world. “Her sheer presence, aura, charm and competence, had a profound effect on all those she met and her constant contribution to our daily lives will be never ending. Since having the good fortune for our paths to have crossed nearly 15 years ago, Geraldine touched my heart, my hopes and my health.

“The devotion and enthusiasm towards her spa, wellness, and beauty formulations and oils in the last 30 years, will continue to have incredible consequences upon whoever uses them.

“The Inner Strength she has past on to all of us, in her most troubled times, will live on as part of her legacy. Her dedication and friendship will never be forgotten and her dreams will continue.”

Industry luminary and Aromatherapy Associates founder Geraldine Howard passed away on 7 January following a long battle with cancer.



Geraldine was regarded as a driving force in the spa and beauty industry, involved in countless industry events and associations as well as taking Aromatherapy Associates worldwide.



She founded Aromatherapy Associates in 1985 with Sue Beechey, following extensive training in the 1970s with renowned aromatherapist Michelle Arcier.



The British brand grew to become an international success through spa and salon accounts as well as retail stores.
Following her diagnosis with a type of eye cancer in 2011, Geraldine was very open about her treatment, inspiring others with her positivity. 


She developed the Aromatherapy Associates Inner Strength collection based on a blend that helped her during treatment and donated 10 per cent of proceeds from sales to charity Defence Against Cancer Foundation.



Tributes for Geraldine have already flooded social media sites, with those in the industry using terms such as “inspiration”, “majestic” and “giver of peace” to describe her.

Janette Gladstone-Watts, founder of The Product House, which partners Aromatherapy Associates in the Middle East said:

“Her passing was after a long and brave fight against cancer. Throughout this time, and in all of her life, she continued to be one of the most passionate and inspirational women in the spa and wellness world. “Her sheer presence, aura, charm and competence, had a profound effect on all those she met and her constant contribution to our daily lives will be never ending. Since having the good fortune for our paths to have crossed nearly 15 years ago, Geraldine touched my heart, my hopes and my health.

“The devotion and enthusiasm towards her spa, wellness, and beauty formulations and oils in the last 30 years, will continue to have incredible consequences upon whoever uses them.

“The Inner Strength she has past on to all of us, in her most troubled times, will live on as part of her legacy. Her dedication and friendship will never be forgotten and her dreams will continue.”