Global sales of colour cosmetics expected to reach US$ 48.3bn in 201
According to new research from Mintel, sales are predicted to grow 6% from US$ 45.5bn in 2017.
Across the globe, the top five colour cosmetics markets in 2018 are forecast to be: the US (US$ 12.1bn), Japan (US$ 6.4bn), China (US$ 5.1bn), the UK (US$ 2.7bn) and South Korea (US$ 2.2bn).
According to Mintel, 41% of Chinese colour cosmetics users are influenced by celebrity beauty bloggers and vloggers to buy products, while 66% of UK women aged 16-24 say it’s easy to learn new beauty techniques from the internet.