Imagine color, now multiply it thanks to Goldwell's Pure Pigment Collection

Goldwell have introduced next level creative coloring, thanks to their Pure Pigment collection.

The Pure Pigment range consits of direct-dye additives which creative hairstylists can now mix up to offer clients holograhic effects and dimensional cool, pastel tones.

Simply combine Pure Pigment to an existing Goldwell color brand and you will see 63% more shine, with shades that are boosted up to three-times the color intensity, with twice as much resistance to color fading.

There are seven concentrated tones of Pure Pigments which all add a unique play of colour reflections and shine to your Goldwell color. 

For more information visit Madi International also follow @goldwell.middleeast on Instagram & Facebook to kept up to date on all new product launches!