HB Investments invest in a new wellness brand Humantra

Humantra, as the new supplements-focused line is known, was founded by Date Catudal and is the second brand to emerge from the incubator and investment fund. Its first product, an antioxidant drink known as the Hydration Hack, is available in two flavors.

Humantra explained in a statement, per Arab News, “We’re thrilled to announce our partnership with HB Investments. Backed by the amazing Kattan family who share our passion for wellness, they are supporting us on our mission to make authentic health education and clean supplements more accessible to everyone.”