Hotel and resort spas prove popular in the region

New research from Intelligent spas has found that hotel and resort spas are a particularly strong category in the GCC region. In Qatar, 66 per cent of spas are located in a hotel or resort, while the combined figure for the UAE emirates of Fujairah, Ajman, Ras Al Khaimah, Sharjah and Umm Al Quwain is 45 per cent. The spa industry researcher’s country reports on the spa markers in the six GCC nations: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE also found that 56 per cent of spas in Saudi Arabia are in the branded properties. In Abu Dhabi, local spa brands operate on average three branches each, while the Dubai market features spas by no fewer than 52 international hotel groups. Julie Garrow, managing director of Intelligent Spas, said of the report: “I believe these findings will enable stakeholders to make smarter decisions relating to their financial initiatives.”