How Davines is redefining the concept of the colour service
Renowned Italian eco-friendly haircare brand Davines likes to do things differently. Steadfast in their commitment to ensuring sustainability without compromising the efficacy of its products has long-since meant the Davines name is synonymous with innovation, while forging a reputation for respectfully challenging the tried and tested modus operandi in the haircare industry. Its professional line of products, destined to become beloved by colourists the world over thanks to their pioneering and rebellious ingenuity, are set to be another hair industry disruptor, redefining what’s possible to achieve in a colour service.
Mask with Vibrachrom is Davines’ innovative permanent cream-based colouring system that is PPD-free but which offers complete coverage for grey hair. Its unique system offers superior, uniform colour penetration into the hair’s structure, bestowing extra shine, a high conditioning effect and colour resilience. The system fuses the best properties of nature with concepts from the world of cosmetics and textiles. For instance, Quinoa protein extract increases the absorption of colour and guarantees that hair fibres lock in colour over time, while the natural vegetal conditioning factor is rich in Omega 9, guaranteeing bright and vibrant colours. Adopted from the world of textiles is a phospholipid carrier that facilitates the penetration of pigments into the hair, guaranteeing uniform colour from roots to ends. The system also promotes creativity in the colour service. By mixing natural bases with Mask With Vibrachrom reflect nuances, stylists can customize their colour formulas and even completely cover white or "salt and pepper" hair. It is also possible to change reflects, darken and lighten up to three levels, or up to four levels if the lightening booster is used and even up top five levels with Extralifts– all without compromising the integrity of the hair! This gentle colouring service gives amazingly vibrant, bright and long-lasting colour, as well as excellent conditioning effects.
Paying homage to colour chameleons who don’t want to commit to one long-term colour, View is Davines’ flagship demi-permanent colour system with acid pH, which ensures extreme shine of hair fibres whilst respecting the hair, strengthening and giving it tone and body. In essence, View is freedom of expression and enhancement of the uniqueness of every woman.
Comprising 53 nuances and one gloss, View vanishes in between 15 and 20 washes, and while it does not modify natural melanins, it can offer coverage of hair that is up to 50% white in a quick 20-minute processing time. Unique to hair colouring industry, the line isenriched by natural polyglycerols and emulsifiers. In fact, the range has between 88% and 93% naturally derived ingredients and it is entirely ammonia free and without PPD and silicones. Special Nuances (such as Charcoal-Carbone, Amethyst-Ametista and Quartz-Quarzo) can be used to obtain creative results or can be blended with traditional nuances to boost intensity. Furthermore, the Gloss can be used on its own, mixed with Activator 10 volumes to give extra shine to the hair, or it can be mixed with the various nuances to reduce intensity. View formulas are indeed from 95% to 99% biodegradable and are contained in recycled plastic bottles whose production-generated CO2 is completely offset.
Finest Pigments is a gentle, quick and easy direct tint from Davines using vegetable extracts that will not damage the hair. Up to 93% of the ingredients used by Finest Pigments are purely natural and therefore safe to use. The entire system works completely without ammonia and without chemical additives such as activators. Finest Pigments is particularly suitable for brilliant accents or highlight reflections for the hair or subtle tint of grey or white hair. The system can be easily combined with other Davines colouring systems.
Drawing inspiration from the scientific freedom of the Enlightenment, which took place during the eighteenth century and was the triumph of progressive thinking, The Century of Light, which is Davines’ acclaimed bleaching system, celebrates the power of science when applied respecting humans and the environment.
Designed with full respect for scalp and hair and enriched with an exclusive protective booster, it offers absolute certainty in terms of result and unprecedented comfort both for colourist and client. Davines’ Research and Development laboratories have indeed identified a combination of ingredients characterised by an effective strengthening and antioxidant power that provides protection during bleaching services. The system is complete, versatile and extremely simple to use. It consists of three products, namely Progress, best suited for partial and total lightening, Liberty perfect for use with freehand techniques and Tolerance, an ammonia-free, dermatologically tested lifting oil for light and delicate lightening also near the scalp. The exclusive protective booster has been used to formulate the Progress and Liberty products, ensuring there is no need for additional protective treatments to be added during the colour service.
The result is a bleaching system that leaves the hair elastic, compact and extremely soft and beautifully coloured. Again, in a move to redefine the bleaching service, the range’s packaging talks about respect. Consistent with Davines’ drive towards sustainability, the carbon dioxide emissions generated by the production of the line packaging are offset by Davines through reforestation projects.
