How Salon Culture Affects Your Business…

When you’re busy running your salon, taking responsibility for sourcing and developing your staff, meeting retail targets and retaining your clients, you can soon find your mind focusing purely on the important tasks in front of you without paying attention to what you can’t see – the magic that is the culture of your salon environment.

The atmosphere within your salon or spa is very influential over whether or not you successfully retain your staff and of course your prized clients. The feel of your salon also dictates the mood of your business.

If you feel your salon culture is lacking, perhaps you want to focus more on this area of your business, or discover a new approach towards altering your salon culture.

Values - As a salon owner, ask yourself what are your core principles when it comes to the way you like your business to run. Ensure that all of your employees are aware of the standards and values that you set.

Communication - It is vital to keep all channels of communications open, allowing people to voice their thoughts in a positive and respectful environment.

Educate and Innovate - Ensure that your staff are continually developed professionally to push your salon forward as an innovative business remaining at the cutting edge of the industry. Setting daily staff meetings to inform staff on the teams service and retail achievements and what areas your team might need support in.

 Set The Example - By leading with example, you are setting a standard and benchmark that your staff will naturally follow. Model the behaviour you want to see and don’t be afraid to act firmly by managing underperforming staff who might be affecting your salon culture.

The culture of your salon is how you attract and retain customers, and what makes you and your staff excited to come to work in the morning!!