Huda Beauty Launches Skincare!

Huda Kattan, beauty influencer turned makeup mogul, launches a skincare line called Wishful.

In true Huda Beauty fashion, she launched her new skincare line on Instagram. The skincare already boasts its own Instagram page with an impressive 245k followers - @WishfulSkin

Its messaging is clear  “No Filters, Photoshop, Makeup or Facetune”. The skincare also reveals itself to be Made in Korea and cruelty free! 

This skincare has nailed its messaging – promising consumers transparency and delivering it. Photos of regular women and men with before and after photos cover the WishfulSkin feed. Remarkably different to other beauty influencer launches. Its messaging and marketing focuses on real images of real women, including Huda. Who bravely post no makeup selfies, confident in their skin thanks to Wishful.  Huda, who has always been an open book with her followers posted to Instagram talking about her skincare journey and Wishful came about.

The first of three products to be launched was the ‘Yo Glow Enzyme’ a dry exfoliating scrub that promises to reveal smooth, radiant and glowing skin. Available for purchase in store and online at https://www.shophudabeauty.com/

 

 

 

 

Huda Kattan, beauty influencer turned makeup mogul, launches a skincare line called Wishful.

In true Huda Beauty fashion, she launched her new skincare line on Instagram. The skincare already boasts its own Instagram page with an impressive 245k followers - @WishfulSkin

Its messaging is clear  “No Filters, Photoshop, Makeup or Facetune”. The skincare also reveals itself to be Made in Korea and cruelty free! 

This skincare has nailed its messaging – promising consumers transparency and delivering it. Photos of regular women and men with before and after photos cover the WishfulSkin feed. Remarkably different to other beauty influencer launches. Its messaging and marketing focuses on real images of real women, including Huda. Who bravely post no makeup selfies, confident in their skin thanks to Wishful.  Huda, who has always been an open book with her followers posted to Instagram talking about her skincare journey and Wishful came about.

The first of three products to be launched was the ‘Yo Glow Enzyme’ a dry exfoliating scrub that promises to reveal smooth, radiant and glowing skin. Available for purchase in store and online at https://www.shophudabeauty.com/