In 2021, services are more personal than ever

People buy people.

It’s really that simple, and all consumer research throughout the pandemic shows that relationship building and trust are higher than ever on a customers agenda when it comes to brands and services.

A personal touch and great service are appreciated now more than ever, and of course builds loyalty and repeat business.

You might be thinking, “I know that!” And I get it, in the beauty, salon and spa industry, there is rarely nothing more personal than the service and transformation you provide your clients – at best life changing, at least the ultimate ‘feel good’ factor.

But it’s not just about your product or service. The truth is, even if you are the helm of a larger business, as a leader, you ARE a personal brand whether you like it or not.

Some may see it as a buzzword or a trend, but personal branding has never been more important.

At TishTash we work with both individuals in their own right, as well as managing and cultivating the reputations, and, yes, personal brands of business founders and leaders on behalf of our clients as well as promoting their products and services directly.

The internet amplifies an ass-kickingly positive personal brand the same way it does a bad one – tenfold – exactly the same way bad word of mouth can really damage a salon or spa’s reputation in a heartbeat.

In 2021 it’s unavoidable – if you are building a business either alone, or leading others, there is simply nowhere to hide. Nobody is invisible in business, and many salons are based around the values or even the name of the owner/operator - so why not make it a positive part of your strategy for 2021?

We are sure you are a lovely person, a snappy dresser, an insightful thought leader and a brilliant boss already – so why hide it?

You work in the most image conscious industry alongside fashion, your personal attitude, vision and opinion is as important as that perfect blow-dry or flawless skin

Your authenticity and unique self is your personal brand – a content strategy (which is what a ‘PR’ personal brand is) is just waiting for you to showcase not just your voice, but the voice of your brand, which will always be associated with you anyway. Make the most of it, right?

Your content as a personal brand is your thoughts, beliefs, creativity, insights and any ideas you’d care to share with the world. Told in a way that only you can.

By sharing any progress, success, behind the scenes and even profits – you build social proof that builds credibility and leads to consumer buy in of your products and service. Your personal brand in 2021 will help you stay relevant and front of mind – whether on behalf of your actual brand, or your success as a solopreneur.

If you thought ‘Personal Branding’ was just for influencers, it’s time to think again.

People buy people, after all.