Increasing numbers of UAE men invest in detox treatments

The American Academy of Cosmetic Surgery Hospital (AACSH) wellness clinic has reported a year-on-year 19 per cent increase in male bookings for detox treatments.

According to the findings, the top three treatments favoured by male patients are colonic hydrotherapy, which saw an increase from 2014-2015 of 21 per cent, followed by the clinic’s 14-Day Detox programmes,with a 12 percent growth,

and nutrition counselling services, which saw an 11 per cent increase in male patients. Dr Jenna Burton, general practitioner and aesthetic physician at AACSH, commented: “The term ‘you are what you eat’ becomes more apparent once a patient begins to detox and break down what they consume. Here in the UAE, there are many readily-available fast foods and thus there is the temptation to consume fatty foods containing additives and preservatives.

“The general public, including men, are becoming more educated and aware of the importance of healthy eating when combined with other ‘cleansing’ holistic treatments such as colonic hydrotherapy and professional dietician counselling. We’ve noticed a general shift in patient knowledge on wellbeing and are happy to provide the latest, pioneering treatments and techniques for the progressively-discerning patient.

“We have recently introduced a new innovative IV therapy – during which patients receive bespoke vitamin packages, which are absorbed by the body intravenously – and which is still relatively new in terms of mass market availability.

“Men in the UAE are evidently taking an increasingly proactive approach towards improving their health, which can only be seen as a positive development, and we look forward to helping more and more men and women improve their health.”