INNOluxe launch wows UAE stylists
The game changing repair solution impressed stylists and salon owners when it was unveiled at the Professional Beauty GCC exhibition in February.
In a series of live demonstrations, global ambassador Sophia Hilton took the stage to launch INNOluxe which employs the latest protein technology to make it an innovative repair solution that is the ideal companion to technical treatments such as colouring, bleaching and perms.
While performing on the HJ Live Stage Hilton demonstrated how INNOluxe could be used to create drastic colour changes without compromising the hair’s integrity.
“Following Sophia’s charismatic demos, we were inundated with enquiries from salons across the region who were keen to learn more about the brand and stock it so they could offer clients the best possible outcomes from colouring services,” says Ruksher Malik, co-founder of Rapid General Trading.
To capitalise on the success of the exhibition, Sophia spent time at the Gloss Academy in February, training some of the UAE’s most acclaimed stylists on how to use INNOluxe to create outstanding results.
