Insider: monthly round-up of statistics from salons across the GCC

With the amount of glitzy events on the social calendar, its small wonder that 80% of GCC salons have specially trained staff to perform makeovers and post the looks on social media. Makeovers make some of the best posts so it is imperative, with the client’s permission, that you use such before and after shots to advertise your skills, and increase followers, online.

Nurture is all-important during pregnancy and salons allow mothers-to-be some true downtime in a safe environment. Most salons now offer treatments, via trained staff, especially for pregnancy and the lion’s share of respondents to our survey said that clients are most likely to pop in for a pregnancy massage, followed by nail treatments.

Year-on-year, business is slightly better this June and treatment room occupancy rates are high at 85%.

This month in numbers...

How did treatment business in June 2017 compare with June 2018?

60% Same

20% Worse

20% Better

Clients who rebooked - 79% 

Average treatment room occupancy - 85%

On the spot

80% have trained therapists who do make-up in the spa and post the looks online

90% try to sell sunscreen to clients after every facial

What incentives do you use to motivate therapists to retail more?

1. Commission on each sale
2. Commission based on targets
3. Discounts on treatments or products
4. Days out or time off

What treatment are pregnant clients most likely to have in your salon?

1. Pregnany massage
2. Nails
3. Facials
4. Waxing