It's Showtime - Maria Dowling gives her reasons on why attending a trade show is a must to boost your 2018 business
It’s important for all in the hair and beauty industry to attend trade shows, they are full of exciting innovations set to impact your business year ahead. Professional Beauty GCC returns to the Meydan on February 5-6 and this year it promises to be full of live demonstrations, free education and brands showcasing their latest products and innovations.
This year, I am excited to join the Beauty Conference to talk about the challenges we have all been facing as salon owners and how best to overcome this in 2018. I will also be hosting a panel with our “Manager of the Year” finalists, for the first Professional Beauty Awards, who will all be giving their insights on how to be the best manager.
For this reason, attending a trade show is essential and here’s why…
Network with the industry’s finest
Top salon owners will be coming together to network, catch up and listen to educational talks given by industry experts. I’m especially excited to hear Blake Sergeant talk at the Beauty Conference on “Five key points which move a business” something I feel every salon owner should attend.
Re-connect with your suppliers
Many of our suppliers will be exhibiting at the event, it’s always great to see them and explore any new products they may be displaying. I always make the most of exclusive show offers available to us on the day.
Widen your team’s knowledge While much of the content at the Beauty Conference is aimed at the salon owner, it is also important to
encourage your staff to attend so they can walk away inspired by what they’ve learnt and full of knowledge. This also applies to the live demonstrations taking place throughout the day from international teams in hair and beauty.
Witness things first hand
As Professional Beauty is the first trade show of the year many of the suppliers exhibiting will be showcasing brand new techniques and demonstrations. Witnessing this first hand will ensure you are at the top of the game when it comes to new trends in the industry – it’s always exciting widening and broadening your treatment menu!
I look forward to meeting you all at Professional Beauty this year – my panel discussions will be taking place on Monday 5th February at 1pm and Tuesday 6th at 12pm. Tickets are free of charge.
