KeraStraight headlines at London Fashion Week 2017

Hair brand KeraStraight made its debut appearance as official sponsors of London Fashion Week, where the brand showcased innovative products and supported six of the fashion shows.

The brand’s global ambassadors, Trevor Sorbie salons, helped to style the models at The Royal Society of Arts, where a whole range of KeraStraight products were used to transform their concepts into reality.

Jez Barnett, founder and managing director of KeraStraight, commented: “As the official hair sponsor for an entire hair venue; RSA (Royal Society of Arts) – The Painting Rooms, there were five designers in total showcasing

at the venue throughout the day. We partnered with Trevor Sorbie to provide two hair teams and produce five hair concepts for each designer using KeraStraight styling products. The teams worked with a cocktail of KS Style to produce individual textures and finishes unique to enhance each collection of clothes.”