Know the secret behind Madi International’s Success Story!
What is the background of the company? In 1991, Madi Brothers, the very first business was established in Kuwait to serve the passionate beauty admirers. Insistence and dedication with positive thinking have helped Madi International to evolve, develop and spread across the region with steady steps forward. Currently Madi International operates successfully in 6 countries under multiple concepts and leads its markets by being the trendsetter in the professional beauty industry. Responsiveness to the latest business evolvements marks Madi International’s history in modernization of the beauty business understandings in the Levant and GCC countries from traditional specialized establishments to full service beauty concepts. What products do you offer? The company caters to the Hair & Beauty markets a rich portfolio of professional products from world renowned brands. We carry brands for Hair, Skin, Nails, Makeup, Furniture and Equipment, Hair appliances and disposable items, through a network of dedicated team of professionals to destined trade channels while maintaining the healthy balance between these divisions to guarantee best customer satisfaction as well as efficiency. What is your most popular product and what do you think makes it popular? As a professional distributor our major focus is with our core brands servicing the HAIR, NAIL & SKINCARE, however Goldwell being our most premium hair brand has numerous reasons for its popularity. It’s over 60 patents and unique DEPOT CAN SYSTEM, has official: 8 out of 10* stylists wouldn’t change from cans. Quick dispensing, Accurate measuring, Clean and easy handling yet Economical with guaranteed intense colours full of brilliance in all dimensions What makes your products special over the competition? A few things to highlight from the rest are our selectivity of global brands. Strength in training and education which is bench marked versus the best practices in the industry. Our upgraded service menu, our individual brand offering to the beauty segment sets us apart in being distinctive. How cost effective are your products when introducing them into a salon? Cost in our industry implies to two parties. A the salon and B the end consumer and so as such we bench mark our prices based on category of the products and the unique benefits it has to offer Do you provide any extra services, advice or training programmes for professionals who use your products in their salons? We have dedicated department with a team of leading professional in each and every division who work closely in educating and training the workforce of the salon. And they are available at the disposal of our client without any additional fee. What did you enjoy the most about exhibiting at Professional Beauty GCC this year? To start with the focus on bringing together a high level of trade professional under one roof was remarkable. It benefitted us greatly as an exhibitor to showcase our brand presence to desired channels What was the highlight for you at the exhibition? This is the first time the beauty experts and professional delivered new concepts, introduced trends to our industry and highlight on what the future will bring to our industry. What new products/ special offers/ special events did you have at the exhibition? As Madi International we highlighted Hair brand GOLDWELL at our dedicated booth and during the hair show and as for skin thalgo we had live demonstration What plans have you got for next year’s exhibition? Definitely much bigger plans will be bought in for the next year 2016 What tips would you give salon owners looking to introduce a new line into their salon? Product portfolio and quality, brand support and who is behind the brand here in referring to the distributor are the most important thing to look out for when introduction a new line into their salon. Anything else you would like to share today? Well wishes to everyone, Thank you.
