Less is More

Launched exclusively at Professional Beauty GCC last month, Less Is More is a luxury organic hair care brand with a crossroads between aromatherapy, biomimetics and design…

The story 

In 2005, Hannes Trummer opened a small hair salon in the center of Vienna, where he worked as Artistic Director and Staff Trainer at a renowned hairdressing chain. During this time Trummer studied Feldenkrais Method (an educational system that promotes spatial movement) and his attentiveness to customers helped him realise that it is important to lessen things down to the essential.

This prompted him to formulate the Less is More idea: that the need for space to evolve is accommodated through a reduction to the essential. Once the idea was formed, the time became ripe for an expansion of the concept when Dr. Doris Brandhuber, a chemist and aroma therapist, first crossed Trummer’s path. Over the course of her university education and research work, the natural scientist had made biometrics her area of specialty. This system uses methods of nature as a model, systematically generating products for an entirely new, optimized purpose. As a chemist Brandhuber was made well aware of the composition of modern cosmetics. After closely examining the health and environmental consequences of common salon problems, the couple came to the clear conclusion that they preferred to inflict these on neither the hair and skin nor the environment.

Both Trummer and Brandhuber decided to combine their knowledge and create their own unique formulas in order to represent Less is More as an honest and healthy hair cosmetic.

The result

Trummer and Brandhuber set up their first research facility in the Less is More salon. With direct contact to the customer, their palette of care – and styling products continued to mature, combining functionality with simplicity, beauty with health and ethical concerns with aesthetic innovations. The formulas created contain nothing more than natural ingredients, chosen for their effectivity, purity and optimal tolerance by both skin and then environment: obtained from renewable sources, and from certified organic growers wherever possible which are quickly and completely bio gradable.

The product

A certified organic haircare range with the highest standards in ingredient selection. Ingredients include; bioactive, virgin plant oils and extracts, pure essential oils, precious flower waters, forest honey, bees wax, can sugar, lecithin, glycerin – which are all certified 100% organic. Less is More is certified under COSMOS and Bio Garantie.

For more information contact Wellness United: +971 4 451 6218 email: [email protected]