L’Oréal Paris unveils ‘Beauty Genius’: AI-Powered digital beauty assistant

L’Oréal Paris has introduced Beauty Genius, an innovative AI-driven beauty assistant designed to deliver personalized advice across skincare, makeup, hair care, and hair colour.

Key Features:

Now live, Beauty Genius leverages L’Oréal Paris’ extensive database of product information, clinical research, ingredient science, and expert dermatologist input to provide tailored recommendations. Notable features include:

• Advanced skin and tone analysis trained on over 150,000 dermatologist annotations
• Virtual try-on technology supporting more than 10,000 products across 50 countries
• Educational videos for beauty routines and techniques
• The ability to answer a wide range of beauty-related questions, including those on sensitive topics

L’Oréal has also announced plans to launch the service on WhatsApp through a partnership with Meta, beginning in 2026.

Why It Matters:

With Beauty Genius, L’Oréal Paris aims to centralize its beauty expertise and expand its digital offerings. The move underscores a broader industry shift toward AI-powered diagnostics and hyper-personalized beauty experiences, aligning with evolving consumer expectations in the digital age.