Louis Vuitton is taking the next step in its beauty evolution. The luxury house has officially expanded its La Beauté makeup portfolio with the debut of LV Crayon, the brand’s first-ever lip liner collection. Developed under the creative direction of legendary makeup artist Dame Pat McGrath, the launch marks a significant milestone in Louis Vuitton's growing prestige cosmetics empire.
Formula and Shade Range
Designed to seamlessly pair with the existing LV Rouge lipsticks and LV Baume lip balms, the LV Crayon boasts a lightweight, ultra-creamy formula. Infused with lip-enhancing peptides, the liner is engineered to define, sculpt, and plump the appearance of lips without dragging.
The collection debuts with 10 highly pigmented shades, carefully curated to cater to a global audience. The spectrum spans from versatile, everyday nudes to dramatic, deep burgundies. Formulated for ultimate versatility, the crayons can be worn entirely on their own for a modern matte finish or layered as a long-wearing foundation beneath other lip products.
Luxury by Design
True to the house's heritage, the packaging pays homage to Louis Vuitton's iconic DNA. The sleek pencils feature a monogram-inspired aesthetic, instantly elevating the product from a makeup staple to a collectible luxury accessory.
Driving the Prestige Beauty Strategy
The introduction of the LV Crayon is a tactical move for Louis Vuitton as it steadily builds out a comprehensive, high-end cosmetics offering. By combining Pat McGrath’s unparalleled industry expertise with the house's signature luxury branding, Louis Vuitton is firmly cementing its footprint in the highly competitive premium beauty market.
The LV Crayon collection will be available at select Louis Vuitton boutiques and online.
