Madi unveils premium haircare range
To celebrate the launch of the Kerasilk range, Madi International teamed up with Gloss salon in Dubai and Orchid Beauty Boutique at Sharjah Ladies Club for two exclusive client events.
The events were carefully curated with drinks, cupcakes and biscuits co-ordinating with the colours of the Kerasilk range, while trainers and marketing staff from Madi were on hand to provide consultations to clients and advice to the salons' stylists. Clients, meanwhile, were given an opportunity to experience the benefits of the new Kerasilk line, which is comprised of four different ranges – Control, Reconstruct, Repower and Color.
Incorporating both professional and retail products for use at home, Kerasilk is designed as a premium haircare range that targets specific concerns such as dryness, damage, frizziness or limp hair and helps to revitalise and transform hair.
“Kerasilk is a premium treatment range is that is composed of only four treatments, it’s a compact range but very efficient in results and it covers all our clients’ needs. Treatments are relaxing and extremely effective so we can be assured that clients will leave happy and satisfied with our salon,” says Ana Ledinski, spa and beauty consultant, Sharjah Ladies Club.
“The launch was very successful and it is one of the most popular treatments in our salon now,” she adds.
