Make 2017 a Success - Follow these 50 top tips to ensure your business is a success for the next 12 months and more
Create a team training programme
Anya Dellicompagni, Francesco Group
1 Look back at your previous year and assess what worked well within your current training programme and what didn’t – there is always room for improvement.
2 Look at areas which you feel need improvement or need more time spent on them, and ensure you are giving these more attention.
3 Ensure you communicate with your team and nd out exactly what they require in terms of training – it’s them that will be the bene ciaries of this.
4 Create a positive environment for your team to train in. As much as training is a serious issue, it is essential that you create an atmosphere of positivity to encourage your team and motivate them to succeed.
5 Provide your team with the best learning materials you can, to ensure they have everything available that they need to succeed.
Incentivise your team and your clients
Hellen Ward, Richard Ward Hair & Metrospa, London
6 Develop further specialities. I’m convinced that the way to protect our price point in 2017 is to further specialise. Marketing your team expertise properly on your website is the key to attracting clients who are prepared to pay for specialist services.
7 Create added value packages. Critical to our business strategy is the ethos that 80% of our future revenue comes from 20% of our loyal clients. Working with the team to maximise how you tailor-make grooming packages to add value to customers and capitalise on their spend should be a clear goal for you this year.
8 Create bespoke incentives. Not every carrot is nancial as everybody’s circumstances are di erent. Some team members want to be incentivised through time o or career development, for instance.
9 Introduce new services. I’ll be heading to major UK and international exhibitions to pick up ideas on what’s new and exciting in the hair and beauty sector. As a managing director it’s your responsibility to keep your team informed, and most importantly inspired! Also, benchmark your services and pricing against the competition.
10 Celebrate length of sta service. It’s important to nurture home-grown talent and reward team members for their loyalty.
Plan and invest in your management strategy
Nergish Wadia-Austin, PHAB Standards
11 Create a wall chart outlining all the busy periods for the year ahead (using past KPI trends) limiting sta holidays, key trade show dates, key team member celebration dates etc. By doing this at the very beginning of the year you avoid disappointment, arguments and are able to plan better.
12 Managers should re-read all of their services, treatments, packages, products, tools, gi vouchers, price lists, website, trading hours, contact details and update all information.
13 The manager needs to update the salon consultation by category (hairdressing, colouring, manicures, etc.). Learn it by heart. Teach it to the team and ensure that everybody is using it.
14 Spend time with each team member to catch up on their personal goals for the year and make time to see that their targets in services and sales will take them closer to their personal goals.
15 The manager needs to be a customer in their own salon and have each of the treatments on o er on their price list, just to experience exactly why some treatments are more popular than others and why some team members are more popular than others.
Read more tips at The HJ section of January PB magazine here