In an industry built on creativity, client experience, and glamour, numbers are often viewed as the dull and unappealing side of running a salon. But the truth is, financial readiness is what keeps the lights on and the chairs full.
When asked about the single worst mistake beauty salon owners make, VR Beauty Consulting founder Valerie Reynaert is clear:
“Not understanding and managing the financial side of the business is by far the most common pitfall. In fact, we see this in more than 95% of the salons we’ve audited.”
A Vision Rooted in Empowerment
Valerie’s perspective comes from years of experience managing large salon chains across the GCC region and working with leading salon brands, distributors, and retail operators. That front-row seat revealed exactly what makes salons thrive, and what holds them back.
“Since launching VR Beauty Consulting, I’ve worked with over 100 salons of every size and stage. Sadly, many are operating without the vital skillset of financial knowledge. We often find owners who don’t have profit and loss statements or even a clear view of whether their business is profitable,” she shares.
“Too many salon owners and managers are missing this vital skill, not by choice, but because no one has taught it from inside the industry.”
An Industry-First- Finance Training for Salon Success
To tackle the financial knowledge gap specifically, VR Beauty Consulting is launching a specialised training program, the first of its kind, designed by Valerie herself specifically for salon owners, managers, and operators. The focus is on clear, practical, and hands-on financial training.
Participants will learn:
- The key financial concepts every salon must understand
- Which metrics to track for financial success, and why they matter
- What healthy numbers look like in a well-run salon
- Real-world examples and proven strategies to apply immediately
“My goal with this brand-new course is to help salon owners and managers master their numbers, understand the metrics that matter, and give them tools they can immediately apply to grow profitability and achieve their goals,” says Valerie.
The course brings clarity and confidence in a critical area, focusing on:
- Understanding and measuring salon performance
- Developing systems for ongoing financial management
- Making smart, data-driven business decisions
“For the first time ever, I will be sharing and providing industry benchmarks. Salon owners can use these benchmarks and information from within the industry to measure their salon’s performance more effectively,” says Valerie.
Beyond expert training, the workshop also provides an opportunity to network with like-minded salon professionals, exchange ideas, and learn from each other’s experiences.
“I am excited to share this knowledge with the market and to help more salons take control of their financial future. Strong financial management isn’t just about survival, it’s about unlocking the growth, confidence, and profitability every salon truly deserves.”
A Game-Changer in Salon Financial Management
Optimal financial management enables salons to maximise profits, invest in top talent, embrace new trends and services, and market themselves effectively. Drawing on Valerie’s extensive experience, this highly targeted course demystifies financial planning and equips salon owners with the tools to build strong, resilient businesses.
“Strong marketing and team management are important, but without sound financial oversight, even the best salons can fall short,” Valerie explains.
“This course was developed to change that. We want salon owners to feel in control of their numbers and confident in their growth strategies.”
Secure Your Spot
Take control of your salon’s financial future and secure your spot in the Finance for Salon’s workshop.
Details:
Date: 4 November 2025
Time: 10am to 6pm
Location: Hair and Beauty Network, Al Quoz, Dubai
Included: Comprehensive handbook, Breakfast, Lunch, Teas & Coffees and a beauty goodybag valued at AED1,000
If you book now using the promocode EARLYBIRD you will also receive an additional 10% off the launch price of AED 2,850 and pay only AED2,565 before VAT.
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