Mental health messages to help market beauty products
Mental health will find its way into the marketing of natural and organic beauty products as brands ramp up efforts to target millennials and generation-Z.
The Soil Association’s Organic Beauty and Wellbeing Market Report 2018 predicted that mental health messages will have more prominence in beauty product messaging, as younger generations begin to shape
the future of the wellness industry.
The report said the conscious consumerism movement has heightened awareness of the ethics and sustainability of beauty products, resulting in consumer mistrust of brands that don’t make the grade.
2017 saw many brands work towards transparency by presenting ethical accreditations on packaging – an initiative that will likely impact the natural cosmetics market’s worth in the coming years, predicted to reach £34 billion, 172billion by 2019 by the Soil Association.
