Mommy Wellness GCC franchise deal

South African day spa chain Mommy Wellness has signed a master franchise agreement for the GCC (Cooperation Council for the Arab States of the Gulf) with MASGO Ventures.
A Mommy Wellness Day Spa will open in the Kingdom of Bahrain in the first quarter of this year, with more GCC countries to follow in the future.

Established in 2012, Mommy Wellness is a brand concept focused on providing women, particularly expectant mothers, with a cosy haven to receive treatments that are both mum and baby friendly.
Mommy Wellness services include pre-natal and post-natal treatments, baby massage courses, and treatments serving every woman’s needs.

Says Mommy Wellness founder and chief executive officer Izelle Louw: “We are delighted to be partnering with MASGO Ventures on this important regional expansion phase, as we focus on bringing our unique services to the Kingdom of Bahrain and the wider GCC region.”

MASGO Ventures managing partner, Jenan Almaskati, commented: “Our recent acquisition of the Mommy Wellness franchise will allow us to provide women across the region with unique treatments and services that are critical to the needs of every expectant mother and women in general.”