News from around the globe: Consumer appetite for healthy food impacts on skincare

The greater public interest in good nutrition and healthy food is causing these ingredients to also be embraced by the skincare industry, according to new market research.

New research from market analysts Nielsen reveals that consumers are increasingly becoming convinced that food which is beneficial for your health, can also be beneficial for skin and appearance when included as a product ingredient. 
The Nielsen data found that 71 per cent of global consumers believe “superfruits”, including blueberries, are effective ingredients in beauty and personal care products.

Nielsen advised the skincare industry that the growing public interest in “superfoods” and fruits represent an excellent opportunity for the sector.

Canadian analyst Jamie Mills said: “Interest in the connections between food, health, and appearance creates great opportunities for beauty brands to take inspiration from new health trends such as juicing in order to better resonate with health-conscious consumers.”