November issue - out now

This month's Insider statistics interestingly show salons and spas in the region are attracted by reputation when choosing a brand, not the cost. A website should 'look as good as your salon', highlighting the continued importance of social media and the need for you to market your business effectively. We speak to Maria Dowling on selling yourself and how to set up a successful hair collection photo shoot - one way of promoting your skills to potential. In product news, Pevonia has launched its long-awaited stem cell range. Read our exclusive interview with the brand's medical director of global education on page 68 to find out more about the science behind the range. 

With a focus on aromatherapy, nail art and body shaping, this issue is packed with all information and ideas you need to help you grow your business. Read the November issue online + subscribe today here