Dubai, UAE – OLAPLEX, a leader in hair care technology, is excited to announce the launch of its latest professional innovation—the BOND SHAPER™ Curling Treatment. This revolutionary new treatment was unveiled at an exclusive event held at 25H Hotel’s Cinema Akil, where over 100 prominent industry artists, leaders, and influencers gathered to experience OLAPLEX’s cutting-edge approach to curl care. The event was presented by Tracey Cunningham and Alex Pardoe, offering attendees expert insights and a firsthand look at the BOND SHAPER™’s unique benefits.
This revolutionary 3-step salon service is designed to strengthen, shape, and lock in natural curls, waves, and coils for long-lasting definition and hydration.
Unlike traditional perming services, the OLAPLEX BOND SHAPER™ treatment requires no heat, no rods, and leaves no harsh odors. Instead, it uses Bond Building™ Technology to repair and relink broken disulfide bonds in the hair, restoring curls from within. The formula is silicone-free, formaldehyde-free, and vegan, ensuring a safe, residue-free experience while enhancing curl structure.
The BOND SHAPER™ Curling Treatment provides up to 15 washes of curl longevity, while also controlling frizz for up to 72 hours. The treatment is designed for all curl types, from natural waves to tight coils, and is clinically proven to deliver 3x greater curl retention and significantly improve smoothness, detangling, and conditioning.
Key Benefits:
- Weightlessly shapes, defines, and enhances natural curl patterns
- Controls frizz through 15 washes
- Repairs and strengthens hair while hydrating and sealing in moisture
- Suitable for all shapes and sizes of waves, curls, and coils
Pricing & Availability:
The OLAPLEX BOND SHAPER™ Curling Treatment kit includes three key steps: Strengthening & Reparative Liquid Formula, Lightweight Liquid Spray, and Hydrating Gel Formula. The recommended price per service is between AED 500 and AED 700. Each kit allows for up to five applications, depending on the hair's length and density. Book your service at your nearest Olaplex salon here: Salon location link.
For at-home care, the new No. 10 BOND SHAPER Curl Defining Gel is available for AED 143. This product uses the same Bond Building™ Technology, helping to maintain curls with hydration, strength, and shine. The No. 10 gel is recommended for use after the Bond Shaper Curl Treatment to further enhance and define curls, maximizing curl retention.
For more information or to shop the new OLAPLEX BOND SHAPER Curling Treatment, visit www.eideal.com.
ABOUT OLAPLEX
Olaplex is a prestige and professional beauty company and one of the largest independent hair care brands in the world. The company was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that protects and repairs hair from damage. Word of the product spread among hair stylists, and the brand quickly became a global sensation, paving the way for a completely new category of hair care called “bond-building”. OLAPLEX works to relink broken bonds that are damaged daily as part of the general aging process or from the environment. Ranked as one of the highest engagement hair care brands on social media platforms, Olaplex is a go-to brand for both stylists and consumers. It offers a combination of products exclusive to salons and products available through both the professional and retail channels. All the products in the OLAPLEX line are Sulfate Free, Paraben Free, Phthalate Free, Color-Safe, Vegan and never tested on animals.
For more information on Eideal, please visit Eideal’s website.
Instagram: @olaplexarabia
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