Dubai and Abu Dhabi recently played host to a game-changing moment in the world of nail care. OPI unveiled its latest innovation, the GelColor Intelli-Gel™ System, during two unforgettable events: November 7 at Al Khoory Sky Gardens, Dubai, and November 13 at Novotel Al Bustan, Abu Dhabi. These events weren’t just product launches—they were immersive celebrations of creativity, sustainability, and a bold vision for the future of nail artistry.
The Star of the Show: Intelli-Gel™ Technology
At the heart of the event was OPI's GelColor Intelli-Gel™, a groundbreaking formula offering professional results that last up to three weeks. What sets it apart? A flawless, self-correcting application and over 100 vibrant shades—all vegan and HEMA-free. This innovation isn’t just about beauty; it’s about ethical choices for salons and clients alike.
A Festive Unveiling with a Red-Hot Twist
In true OPI style, the event kicked off with flair. Enter the star of the evening: OPI’s new gel mascot, resplendent in the signature Big Apple Red shade. Amid sparkling confetti and lively beats, the mascot engaged guests with playful energy, setting the tone for a vibrant celebration of innovation.
Mastering the Art: Guiseppina De Matteis' Expert Touch
The spotlight then shifted to Guiseppina De Matteis, OPI’s Global Educator, who conducted a live masterclass. With every stroke, she demonstrated the versatility of the Intelli-Gel formula, sharing pro tips on creating long-lasting, flawless designs. Salon owners left not just inspired, but equipped with new techniques to elevate their offerings.
The Bigger Picture: Madi International’s Vision
Representatives from Madi International, OPI’s exclusive distributor in the GCC, took the stage to outline a strategic vision for growth. Their message was clear: collaboration with salon partners is key to elevating beauty standards regionally. By introducing innovations like Intelli-Gel™, they’re empowering salons to stay ahead of trends and deliver exceptional client experiences.
Why This Matters to You
For salon owners, the Intelli-Gel™ System is more than just a product—it's a revolution. Imagine offering your clients rich, vibrant nails that stay flawless for weeks, while championing sustainability with vegan, HEMA-free options. It's not just about keeping up with trends; it's about leading them.
Be Part of the Movement
With OPI's GelColor Intelli-Gel™, your salon can set a new benchmark in service excellence. Whether you’re enhancing your menu or seeking to wow clients with cutting-edge innovations, this is your opportunity to shine.
Reach out to OPI-Madi to bring Intelli-Gel™ to your salon.
Let’s Elevate Together
OPI’s GelColor Intelli-Gel™ System isn’t just a new addition to the brand’s repertoire—it’s a signal of where the nail industry is heading. Combining artistry, sustainability, and cutting-edge technology, it reflects a shift in how salons can cater to modern clients who demand both beauty and ethics.
As the confetti settled and the buzz lingered, one thing became clear: for salons embracing this innovation, the possibilities are endless. It’s a tool not just to refine techniques but to reshape how beauty services meet evolving expectations. With every brushstroke, innovations like these remind us why beauty is not just a service—it’s an art form that continues to inspire and evolve.
SPONSORED NEWS
