Orly introduces breathable colour to UAE
Offering the strength-boosting benefits of a nail treatment with the added benefit of colour, the innovative Breathable Treatment and Color was introduced at a recent Dubai exhibition, and will be available in autumn.
Similar to contact lens technology, Breathable Treatment + Color allows oxygen and hydration to pass through, promoting nail growth, increasing nail thickness and helping heal damaged nails, while giving the colour of a nail polish.
Adhesion promoters and shine additives eliminate the need for a basecoat and topcoat and allow clients who hate to have polish-free nails the chance for nail rejuvenation without forgoing nail colour.
Nadia Deering, vice president of Orly International sales said: “Style never goes out of fashion. Orly gives women the opportunity to express their style in a way that’s all their own. We are always scouring the planet for the latest trends in color, texture and ingredients.
Speaking on Orly’s presence in the Middle East Deering added, “EPIX by Orly was one product that caught interest quick deliberately. Its combination of being between gel
and nail polish drew interest and a sense of practicality, it wears as if its gel but is applied and removed as normal nail polish. Not only did that boost the service that ladies can enjoy from Orly but it also secured the intensity of colour that this fantastic nail technology can offer.
She also gave Professional Beauty the heads up on what will be hot in nails next year. “For Spring 2017, we’re looking forward to new saturated version of pastels – soft and feminine, yet making an eyecatching statement,” she revealed. For Summer 2017, we’re reliving our youths with passionate, vibrant takes on primal shades that will pop in any getaway destination (and definitely in LA)!”
Breathable Treatment and Color will be available in 18 shades from September 2016.
