Dubai, UAE – PBDubai 2025 once again proved why it’s the Middle East’s go-to beauty, wellness, and aesthetics trade event. With 8,954 visitors packing out Festival Arena, the show delivered an unforgettable mix of top brands, industry leaders, and cutting-edge innovation.
The Ultimate Beauty & Wellness Hub
From skincare and hair to nails, cosmetics, and spa tech, PBDubai 2025 showcased the latest trends, game-changing products, and groundbreaking technology. The event was a powerhouse for networking, education, and inspiration, featuring top-tier exhibitors, live demos, and expert-led masterclasses.
Professionals and beauty enthusiasts explored new product launches, engaged in high-impact discussions, and experienced innovations firsthand, while global brands connected with distributors and expanded their footprint in the region.
Masterclasses & Industry Insights
Education took centre stage with expert panels, interactive workshops, and business-boosting sessions. Attendees got exclusive insights from regional leaders, award winning hairstylists, skincare pros, and wellness pioneers. Hot topics included beauty tech, social media marketing, sustainability, and future industry trends.
Lash & Nail Championships
One of the show’s biggest draws? The Lash & Nail Championships, where beauty pros from the region showcased their talent, skill, and creativity. Winners set new industry benchmarks, inspiring the next wave of professionals.
World Spa & Wellness Convention: The Future is Now
The World Spa & Wellness Convention brought together industry leaders to discuss tech-driven spa experiences, sustainable solutions, and evolving business models. The takeaway? The wellness sector is optimising operations, empowering leadership, and embracing technology to drive sustainable growth. It heard from expert-led sessions on profitability, mental health, AI integration, revenue diversification, medical-grade skincare, and emerging global trends.
PBGCC Awards 2025: Celebrating Excellence
A highlight of the event, the PBGCC Awards 2025 honoured professionals and businesses setting the benchmark in the beauty, hair, Aesthetic and wellness world. Innovation, leadership, and creativity took centre stage as the industry’s best were recognised.
Looking Ahead to PBDubai 2026
With record-breaking attendance, next-level networking, and industry-shaping insights, PBDubai 2025 set a new standard. The countdown is already on for PBDubai 2026—expect bigger innovations, top-tier speakers, and even more game-changing beauty showcases. Register your interest here.
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